Google will open its first-ever permanent brick-and-mortar store this summer, in the Chelsea section of Manhattan. It will be located in the 1.2 million sq.-ft. building that is home to Google’s New York City offices, which employ some 11,000-plus associates.

“Google has been in New York for the last 20 years, and we view the store as a natural extension of our longtime commitment to the city,” Jason Rosenthal, VP, direct channels and membership, said in a blog post.

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The move to brick-and-mortar retail comes as Google has been increasing its hardware lineup. Early this year, the company closed on its $2.1 billion acquisition of Fitbit.

Google said the store will be a place where consumers can experience its hardware products services “in a helpful way.” Customers will be able to browse and buy Google-made products, including Pixel phones, Nest devices, Fitbits, Pixelbooks and more.

In addition, there will be on-site experts offering tech support for Google devices, from fixing a cracked Pixel screen to helping with installations. It will offer how-to workshops throughout the year.

“Throughout the store, visitors will be able to experience how our products and services work together in a variety of immersive ways, which we’re excited to share more about when the doors open,” Rosenthal, said.

 

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