Diriyah Company, Saudi Arabia’s mixed-use developer driving the transformation of historic Diriyah into a premier global destination, is set to participate in MAPIC 2024, 26-28 November in  Cannes, France. 

At this leading global retail property event, Diriyah Company will present the latest developments of its flagship project, with a focus on Diriyah Square—the dynamic centrepiece of the 14-square-kilometer masterplan.  Diriyah Square is designed to be the vibrant heart of Diriyah, poised to become a landmark destination for shopping, dining, culture, and lifestyle.

Located on the outskirts of the KSA capital, Riyadh, Diriyah will be a cornerstone of Saudi Arabia’s transformation. Backed by the Public Investment Fund, Diriyah is projected to attract 50 million annual visits by 2030, playing a key role in advancing the Kingdom’s economic diversification goals under Vision 2030.

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Diriyah Company’s participation at MAPIC features a series of high-level engagements, underscoring the company’s commitment to shaping the future of retail and urban development. 

  • Alfie Gibbs, Chief Development Officer, will speak at the Retail and Urban Regeneration Summit. Bringing together international cities, investors, landlords and retailers, the event will focus on mixed-use and retail urban regeneration projects. 2.30 – 4 pm, Tuesday 26 November, Verriere Grand Audi.
  • Nawaf Rajeh, Development & Innovation Marketing Senior Director, will participate in  Putting the community at the heart of a project’s success, shining the spotlight on reframing regeneration for the community by embracing local input to create relevant, long term destinations.  3 pm, Wednesday 27 November, Studio. 
  • Alfie Gibbs, Chief Development Officer, will host an invitation-only briefing on Diriyah’s plethora of retail projects, with exclusive insight into opportunities for investments and partnerships. 

Visit Diriyah Company, stand R7.M9, MAPIC 2024. 

For more information and to request an interview with Diriyah at MAPIC, contact Rebecca Rees, Rebecomms PR at rebecca@rebecomms.com or call +971 506587192.