Spanish beauty brand, Freshly Cosmetics, have announced that they will be opening a standalone beauty store this November, situated in the heart of London’s bustling Carnaby Street. 

Freshly Store London will be the fourth store in the plant-based beauty brand’s retail portfolio and following the success of its existing stores in Barcelona, Madrid and Valencia signifies a huge milestone for the brand as its first international store. Its interior promises to be a tangible representation of Freshly’s commitment to sustainability and has been created using sustainable and recycled materials in collaboration with Valencian design studio CuldeSac. The store’s design echoes the modern vivacity and exuberance that radiates from Freshly’s e-commerce site and has adopted the iconic curve feature that is also present in its existing stores and that reflects its personality as a brave and cornerless brand. Consumers will be immersed into a bright, light, open-plan shopping environment with products clearly visible to make the shopping experience effortless and enjoyable. 


Still a relative newcomer to the global beauty industry, Freshly Cosmetics was established in 2016 and has already been used more than a million people across 20 countries throughout Europe as well as China. The brand has a very clear vision and purpose and the company are led and guided by pioneers in R&D for natural cosmetics. Freshly don’t just sell products. They sell trust, self-love and self-care. Every drop of Freshly products are +99% natural, vegan, cruelty-free, sustainable, clean INCI and natural. They formulate and develop innovative products that create everyday solutions for everyday people and that offer extraordinary results, textures and fragrances. What’s more, 95% of Freshly packaging is made of 100% recyclable glass, aluminium, kraft and wood and the company works to make its packaging 100% sustainable, such as the use of cardboard tubes. 

Marta de Blas, International Growth Manager for Freshly Cosmetics says “Since its launch in 2016, Freshly Cosmetics has enjoyed phenomenal global success across Europe and China from our hugely popular e-commerce site. The launch of our first international retail store being in London is no coincidence. We firmly believe that having a physical presence in the UK, and in London particularly, is key to the success of our international growth strategy and has the potential to open Freshly’s doors to the world. Being situated in the famous and iconic Carnaby Street places us in the centre of one of the most cosmopolitan and desirable shopping destinations on the globe. Not only will this bring us great footfall and visibility, but presents us with huge opportunity to bring the Freshly revolution alive to a new market and customer base. We are excited to see what the future holds and are looking forward to this new phase in our international growth.” 

Freshly Cosmetics London is located at 44 Carnaby Street, London, W1F 9PP and is due to open its doors to the public on 19th November 2021. Shoppers will be able to browse and buy products for skin, hair, body as well as make-up, accessories and collections for kids and pets.