Extra Motorway Service Area (MSA), the UK’s leading service station operator, has extended its longstanding relationship with WYE (formerly Top Gift), with Savills advising on a series of new 15-year leases across the portfolio.

The agreements will cover existing locations including Baldock (A1(M) J10), Leeds (M1 J45), Cambridge (A14/M11 J24), and Peterborough (A1(M) J17), as well as flagship sites at Cobham (M25 J9/10) and Beaconsfield (M40 J2). A new WYE unit will also open later in the year at Extra’s Blackburn service area (M65 J4).

WYE, a market leader in scalable kiosk‑based retail solutions, offers a wide range of mobile and tech accessories through its network of kiosks and unit shops. With more than 10,000 product lines available, the retailer ensures a consistently well‑stocked offer designed around the needs of customers travelling on the UK’s motorway network.

Advertisement

Additional space has been agreed and fitted at Cambridge and Peterborough to further enhance the customer experience. The new leases follow Extra’s established model incorporating both base rent and turnover‑linked elements.

Extra operates a unique leasing‑based system to secure best‑in‑class operators for its locations and has built a strong reputation for prioritising service quality and customer experience. WYE continues to deliver a high‑quality shop fit and operational model, providing easily accessible essentials to meet customer demand.

Tom Dobson, CEO of Extra MSA, comments: “We’re proud to continue working with WYE and to give customers access to thousands of products tailored for the needs of those travelling on the motorway network. We’re committed to delivering ‘Extra mile’ services to visitors, ensuring they not only have access to a variety of high-quality food and drink brands across the UK, but also to those on-the-go necessities designed to make their journey as seamless as possible.”

Haron Noori, CEO of WYE, comments: “WYE continue to develop cutting edge kiosks and a second to none product range in the mobile accessory sector.  We are particularly proud of our relationship with Extra, the quality of their sites allows our high quality kiosks to really shine. This has been a very successful partnership over many years and this long term commitment by both parties reflects and importantly grows this relationship.

Neil Grice MRICS, Director at Savills, who advised Extra MSA on the transaction, comments: “We have worked with Haron for many years and the upgrade in style, offer and branding made concluding new long‑term leases an easy decision. Extra maintains its strong track record of enhancing its existing portfolio, and it remains a pleasure to work with the team to help deliver some of the best experiences on the UK motorway network.”