Delamibrands, one of Indonesia’s leading fashion retailer groups, proudly announces the launch of its new store concept for Executive at Puri Mall Jakarta. The new store was designed to enhance customers’ needs and experiences. Executive proudly renovated and enlarged the 489m2 store to signify their commitment to transformation and innovation. The newest store opened on February 29, 2024.

The world is changing, and so is Executive. Founded in 1984, Executive embarked on its journey as a career wear brand. With its rebrand from “The Executive” to “Executive” in 2022, the brand has been continuously evolving, and its newest look marks another significant milestone in their journey.


DaTiffany Farial, Creative Lead Delamibrands, expressed her enthusiasm about this new chapter for Executive, stating “We are very excited about our next chapter for Executive. As the lives of today’s career people are changing, we are changing along with them. By creating a store environment that resembles a lifestyle or hospitality space, we hope this store reflects our brand’s renewed mission, which is to cater to the needs of the modern career person in any industry.”

“We aim to create an edited, inspirational, and connected retail experience that reflects our customers’ multifaceted, aspirational lives,” added Tiffany. To design this concept, the Executive team took extra steps by collaborating with Dalziel & Pow, a design studio based in London, United Kingdom.

While Executive remains renowned for its workwear, known as the destination to buy one’s first suit for their first job, the brand now offers a broad range of products for all occasions. The product offering includes careerwear, traveler wear, casual wear, denim, footwear, bags, perfume, body care, and other lifestyle goods. Not only limited to various fashion styles and products, Executive’s new store also offers alteration services and the convenience of collecting online-purchased items in-store.