Three new brands will open flagship concepts in Covent Garden’s Floral Street, including Dominique Ansel Treehouse, American Vintage and a new flagship Jigsaw concept.

The Dominique Ansel Treehouse opens February 7th, set within a stunning two-storey space. This new first to London restaurant from Chef Dominique Ansel, named World’s Best Pastry Chef by the World’s Best 50 Awards, will offer a takeaway bakery boutique offering a wide range of desserts and pastries on the ground floor. The cosy seated bistro will be located in the “treetop canopy” on the upper floor.

Launched in 2005, American Vintage offers impeccably cut basics, influenced by founder Michael Azoulay’s extensive travels throughout the United States. Their latest store will open this summer. British fashion brand Jigsaw will upsize their current Floral Street store, expanding into Grade II listed Carriage Hall, opening in February. Parisian label A.P.C. opened on Floral Street in December offering menswear, womenswear and accessories.


This wave of new home-grown and global brands will add to recent openings in 2019 on Floral Street including Glossier, Free People and Alex Monroe. Additionally, Peloton’s first flagship studio outside the US will open on the street later this year, joining established luxury brands including Paul Smith, Agnes B, and Diptyque.

Across the wider estate, British independent brands Strathberry and Lulu Guinness will open stores in the Market Building and King Street respectively, joining the existing stable of British brands on the estate including Burberry, Mulberry, Penhaligon’s and Jo Malone London.

Restaurant Group Big Mamma brings their new London site on Maiden Lane later this year, spanning 7,500 sq ft, bringing their signature Italian all-day dining style to the site. The Henrietta Hotel will launch an additional 22 rooms this summer, in response to strong demand. The design-led boutique hotel opened in 2017 with 18 rooms, and is home to the Henrietta bistro, offering Basque-inspired cuisine.

Travel money specialist ChangeGroup, will open a new lounge located on Russell Street, offering currency exchange as a well as cash VAT refunds for shoppers from outside the EU. This new service hub will be the first of its kind in London’s West End to offer tax refunds from all existing service providers.

The forthcoming additions to the estate join a slew of new brand openings including Hawkers, L’Occitane and Happy Socks located within Covent Garden’s Market Building and Polo Ralph Lauren which opened a menswear store in King Street in December 2019.