Dove is redefining body care by addressing what’s long been overlooked: the visible signs of skin damage beyond the face, and the impact they have on how we feel in our own skin. With 50% of women in the UK admitting they change how they dress to cover areas of concern, from dark spots to uneven tone and stretch marks, NEW Dove Body Serums are designed not just to provide expert care for skin, but to help reveal it with confidence.
Backed by over 70 years of dermatological expertise, the first-ever Body Serum collection from Dove brings advanced skincare science to body. Developed by world-renowned Dove scientists, each formula is powered by potent, clinically proven ingredients and designed to go beyond the nourishment of a lotion to help repair visible signs of damage, restore skin, and deliver targeted results. From dryness to sensitivity, to uneven tone, texture, stretch marks, and early signs of ageing, Dove Body Serums offer high-performance care that only Dove can deliver.
The collection includes five body serums and one targeted treatment:
Pro-Retinol + Firming
Niacinamide + Even Tone
Prebiotic + Sensitive
Pro-Ceramide + Hydration
Cica + Repair
4-in-1 Serum Concentrate
Each formula is designed to bring traditionally face-focused ingredients and technologies to the body in formats that feel beautifully sensorial, fast-absorbing and easy to wear every day.
Serum potency + lotion-level care
Unlike traditional body lotions, Dove Body Serums have been formulated to feel lightweight on skin and absorb fast, while delivering all the nourishment and care your skin needs. The textures sit closer to a lotion than your more traditional serum, offering a cushioned application, deeper hydration, and doing away with the need for an additional lotion or moisturiser. One product, one application, all the benefits of a lotion and a targeted serum.
At the heart of the range are 20 high-potency ingredients from the world of face care, reimagined for body to deliver the same expert results. They include renowned Pro-Ceramide technology by Dove designed to help the skin produce more of its own ceramides for a stronger skin barrier and better hydration-retention. The collection has been co-created with dermatologists, with their expert insight applied throughout every stage of development to help shape formulas, textures, and ingredients.
MEET THE RANGE
FOR SKIN LACKING FIRMNESS:
PRO-RETINOL + FIRMING
Containing a retinol derivative that’s converted in the skin to deliver retinol-like benefits like improved firmness, and radiance, with less likelihood of irritation, plus Collagen Peptides, Niacinamide, and Prebiotic Glycerin, Pro Retinol + Firming is designed to target wrinkles, crepey texture, and other visible concerns. Offering 48H moisture and working on skin elasticity, it’s the perfect Body Serum to use top-to-toe but it’s especially helpful for the décolleté which can be one of the first areas to show lines and crepiness. In clinical testing, 74% of women saw a statistical reduction in wrinkles, an 11% reduction in wrinkle depth, 59% improvement in elasticity, and 68% improvement in roughness in just seven days. Not only that, testers experienced visibly firmer skin in just two days.
FOR UNEVENLY TONED SKIN:
NIACINAMIDE + EVEN TONE
Combining niacinamide (a vitamin first identified in 1937, with Unilever proudly playing a key role in advancing its use in everyday skincare) with Prebiotic Glycerin which has been shown to boost levels of lactic acid on the skin by 10%, Pro-Ceramides and Shea Butter, Niacinamide + Even Tone is ideal for anyone concerned by unevenly toned and textured skin. It targets dark spots, redness, skin texture, and uneven tone. It also supports the skin’s vital protective barrier, restores brightness, and delivers 48H moisture. 73% of testers saw improvement in the appearance of their dark spots within 14 days. Additionally, testing shows it helps improve uneven tone, while 84% of testers felt their skin was effectively moisturised, and 81% felt it provided long-lasting hydration.
FOR DRY, SENSITIVE SKIN:
PREBIOTIC + SENSITIVE
With 72H moisture and designed for skin that feels delicate or unsettled, Prebiotic + Sensitive contains Prebiotic Glycerin, Natural Moisturising Factors, Stearic Acid, and Collagen Peptides, to support hydration and revive radiance while helping to maintain a healthy skin barrier and reduce redness and irritation in just 5 days. 90% of testers saw an improvement in dryness and 76% felt their skin was less itchy and tight, and instead felt soothed.
FOR EXTRA DRY, FLAKY SKIN:
PRO-CERAMIDE + HYDRATION
Focusing on plumpness, hydration, and skin texture, Pro-Ceramide + Hydration uses ceramide-supporting technology alongside Prebiotic Glycerin, Stearic Acid, and Collagen Peptides, to help lock in moisture for 72-hours, support the skin’s natural ceramide production, and leave skin feeling smooth, hydrated, and comforted. Testing has shown It helps to increase skin resilience and relieve dry patches and flakiness in just 5 days with 81% of testers agreeing their dull skin was renewed and 90% agreeing their dryness was relieved.
FOR ROUGH, DRY SKIN:
CICA + REPAIR
As the richest formula in the collection, Cica + Repair has a slightly balmy texture designed to deliver intensive nourishment and improved texture while soothing and smoothing dry skin and relieving roughness. With Cica, Pro-Ceramide technology, Niacinamide, and Natural Moisturising Factors, it’s created for dry, rough, or compromised-feeling skin, it provides 72H moisture and has shown in clinical testing to visibly improve cracked heels in just two weeks.
FOR UNEVEN, SLACKENING SKIN:
4-IN-1 TARGETED SERUM CONCENTRATE – Available exclusively at Boots
The most targeted treatment in the collection, and formulated with Niacinamide, Prebiotic Glycerin, and Vitamin E, 4-in-1 Targeted Serum Concentrate is housed in a pump pack for more precise application to areas affected by dark spots, stretch marks, and uneven texture, helping skin appear tighter and firmer. Thinner and more serum-like in texture, it’s non-greasy, fast absorbing, and non-comedogenic, and designed to be applied to more localised, specific areas. It’s perfect for anyone who wants firmer and brighter skin and should you want even more nourishment, it can be layered with Niacinamide + Even Tone Body Serum. Clinical results show that 65% of subjects experienced an improvement in the appearance of dark spots in just 14 days, with greater benefits with consistent use: 57% spot colour reduction, 22% reduction in the appearance of stretch marks, and 22% improvement in skin texture after 28 days of use.
A new era for body care
With Dove Body Serums, body care enters a new area: more targeted, more intelligent, and more effective than ever before. Powered by high-performance ingredients, advanced technologies, and elevated sensorials, the collection signals a new chapter in Dove’s skincare authority, bringing precision and expertise to often overlooked concerns, and proving that advanced skincare extends far beyond the face.
Stockists and RRP
£12.99
*Pricing is at the sole discretion of the retailer. Discussion of retail prices is for planning purposes only. Retailers remain free to set their own prices at all times.
