Dorotape has strengthened its sustainability credentials with the launch of a new paper-based alternative to traditional vinyl from Fedrigoni, and by becoming an ambassador distributor for the Natural Choice range from R-Tape.

F-Print Natural Fibre 115 is an innovative, removable self-adhesive material that offers a sustainable alternative to traditional monomeric PVC vinyl commonly used for short-term indoor advertising. Made from 100% post-consumer recycled fibres and featuring an ultra removable, water-based (solvent free) acrylic adhesive, this white matt material combines performance, versatility and environmental responsibility. It adheres to any smooth surface and can be removed cleanly without leaving residue.

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It is ideal for POS advertising, short-term window graphics, and promotional displays where easy removability is essential.

As the display industry — along with leading brands — continues to seek more ecologically responsible solutions, Natural Choice paper application tapes provide the perfect option without compromising on quality. As a Natural Choice ambassador, we are committed to help those designing or specifying for retail, events and branding to make better and more sustainable choices.

Michael Ingram, Managing Director at Dorotape, said:
“The shift from plastic to paper is not a trend. Smart, sustainable materials are the future, and Dorotape is proud to have been appointed as the UK partner to promote this change for Better Business, Better Performance and a Better Planet.”