Scottish activewear brand DFYNE has announced the opening of its new 21,623 sq ft headquarters in Glasgow, marking a major milestone in the company’s growth just four years after launch. Designed in collaboration with leading workplace design and build company Oktra, the new HQ will provide a permanent base for DFYNE’s growing team and reflect the brand’s ambition, identity, and people-first values.
Oktra has delivered “Phase One” of the project, with further phases planned to extend the workspace and complete the ground floor fit-out in future. The new HQ has been designed to bring teams together in a cohesive environment that supports collaboration, creativity, and scalability as the business continues to grow.
The workplace is organised around a series of clearly defined zones, balancing focused workspaces with informal collaboration areas and spaces to showcase DFYNE products. Two separate entrances for staff and guests enhance flow and experience, while upgraded heating and cooling systems ensure the building is efficient, comfortable, and fit for a modern, high-performance workplace.
A unifying design concept runs throughout the HQ, centred on a continuous visual “thread” formed through linear lighting and metal detailing. Beginning at the guest entrance, this feature guides movement through the space, framing breakout areas, teapoints, and product displays, and creating a sense of connection across the floor. The guest arrival experience is intentionally warm and welcoming, using natural stone and grey tones to establish a calm, confident first impression.
Meeting rooms are architecturally defined to create strong destinations for collaboration, while informal breakout spaces support spontaneous interaction across teams. Together, these elements reflect DFYNE’s emphasis on teamwork, openness, and shared purpose.
Cultural storytelling is subtly embedded within the design. Brown leather seating in the new meeting booths references a brown leather sofa from DFYNE’s original headquarters – a piece closely associated with the brand’s early days and formative moments. This detail symbolises DFYNE’s journey from a small founding team to a fast-growing international brand, while maintaining a strong connection to its roots.
Oscar Ryndziewicz, CEO of DFYNE commented on the new site, saying: “In only four years, and thanks to our incredible community, we’ve grown to such a level that we can create a new, tailor-made space for our team that embodies our brand values. With the creation of unique workspaces, our new HQ is purposefully designed to enable everyone who supported the company’s growth to spark connections and inspire innovation.
Andy Burke, Project Director at Oktra said: “With this new design, the HQ will strengthen DFYNE’s status as a challenger in the activewear sector. We took a unique approach to this office, so every feature is fit for purpose, but emanates a warm inviting atmosphere. This is a multipurpose space, accommodating guests, team members and athletes alike, and it’s setting up the company for the next phase of success.”
“The new headquarters represents a pivotal step for DFYNE, creating a purpose-built environment that reflects the brand’s values, supports its people, and provides a platform for continued growth within the competitive global activewear market.”
