Debenhams.com has opened a physical flagship Beauty destination at the iconic Manchester Arndale.

Since the acquisition by the Boohoo Group at the beginning of 2021, the British e-tailer has harnessed their beloved heritage whilst rebranding their aesthetic welcoming a fresher, modern and more inclusive image overall.

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The launch of the Debenhams.com Beauty store, spreading across two floors and covering a total area of 7,552 sq. ft of prime retail space, will give customers the chance to experience the latest from Debenhams.com Beauty, first-hand. 

Debenhams.com wants to create a destination that is fresh, modern, and unique, an elevated space where customers can experience the latest in Beauty. The store reflects the brand’s new vision within its finish, and materials used to create this space, taking inspiration from high-end beauty and fragrances brands, that will be housed within. Being an almost exclusively online company, it was essential that the store reflected that digital world, the interactive screens connect these two worlds, with real-time posting via social media platforms displayed immediately on them. The mix of horizontal, clean lines of the counters are contrasted by soft, cushioned walls, mirror the inclusive offering of the store. 

Jeanette Whithear, Homeware & Beauty Director Debenhams.com commented “We are delighted to be opening Debenhams.com Beauty store, within the Manchester Arndale, especially as this is the home of the boohoo group. It feels like an organic location for this exciting retail space, within the heart of the city. 

Since April we have reintroduced multiple brands to Debenhams.com as well as new ones, that have really grown the offering for our customers. With the next step of Debenhams.com Beauty journey, I’m excited to see the cross over from our digital & physical elements come to life within the space as well as our range of brands increase dramatically into 2022” 

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