Shopping could soon become significantly less frustrating for consumers, as a customer intelligence platform becomes available to retailers for the first time – promising to help brands better understand customer behaviour, timing and intent, rather than relying on guesswork and generic personalisation.
After four years operating behind the scenes within some of the world’s largest retail and consumer brands, Unlimited Conversions has launched its Deterministic Cognitive AI platform to the market with a simple proposition – customers do not want more AI – they want to feel understood.
The platform comes at a time when retailers are under growing pressure to improve marketing performance, while consumers are increasingly fatigued by irrelevant emails, excessive messaging, and poorly timed promotions. Many brands still rely on broad customer personas and outdated segmentation models that fail to reflect real shopping behaviour, often communicating with customers as though they purchase every week when many may only buy every few months.
The Unlimited Conversions platform is designed to help brands better understand the context behind customer decisions, including when someone is likely to buy, when they may be disengaging and what style of communication is most likely to resonate with them. The platform has already been used across sectors including beauty, fashion, jewellery, luxury and sportswear, helping brands improve retention, conversion and customer lifetime value.
Outcomes across enterprise deployments include an average 156% uplift in customer lifetime value, a 34% increase in average order value, a fourfold increase in returning customer rates and 26% profit growth across more than 3,000 brands. Unlike many AI-driven marketing systems that rely heavily on third-party data, cookies, and predictive assumptions, Unlimited Conversions operates solely on first-party customer relationships and behavioural intelligence. It is fully GDPR-compliant, with no surveillance data or third-party tracking.
“Brands don’t have a data problem. They have a decision problem,” said Martin Lucas, Founder of Unlimited Conversions. “Most retailers still communicate based on static personas or broad assumptions. But customers are individuals operating within specific emotional, financial and behavioural contexts. If brands fail to understand that context, their marketing becomes noise.”
The platform maps more than 211 intelligence variables per customer – compared with the estimated 20 data points typically held within most CRM systems – enabling brands to develop a deeper understanding of how individuals make purchasing decisions. These variables include shopping personality, purchase timing behaviour, loyalty trajectory, wallet potential, impulse propensity, pre-lapse behaviour and communication response patterns, helping retailers understand not just what customers buy, but why and when they buy it.
The platform has also received backing from behavioural science expert Rory Sutherland, Vice Chairman of Ogilvy, who said: “You can have all the micro-targeting tools in the world, yet if you fail to convince or persuade, it is all worthless. Martin is one of a tiny number of people in the world who understand that psychology offers the greatest potential to revolutionise marketing in the next ten years and beyond.”
Unlimited Conversions integrates with existing retail and marketing systems, including Salesforce, HubSpot, Klaviyo, Braze, Shopify and Snowflake, allowing brands to add behavioural intelligence to their existing technology stack without replacing infrastructure.
