If you thought that casinos only provide slot machines and roulette or poker tables, think again. These venues are stepping up their appeal to their customers. A new term has been coined for these venues. As casinos combine a retail shopping experience, one now enters the sphere of “retailtainment”. Customers can now enjoy shopping, besides gambling on different games in their favourite casinos.
Examples of Retailtainment
Most Las Vegas casino resorts have been winning examples of this concept. With most casinos housed in luxurious resorts, customers find shopping outlets at these places. For instance, the Aria Casino resort in Las Vegas. It includes a high-end shopping mall called “The Shops at Crystals”. This centre houses about 50 and more luxury brands across the world. As a result it redefines the traditional gambling experience entirely. Those who visit the casino resort can do so much more than simply gamble. Many come for weekends or extended holidays. It usually includes a stay in a luxurious room enjoying fine dining experiences like the casino access. To top it all, the luxurious retail outlets provide the perfect spending solution for the winners. Those who make generous wins are most likely to shop at the luxury outlets in the shopping centre.
It is simply one example among many. Indeed, Las Vegas is a shining example that incorporates gambling with hotel and resort-like experiences. It includes dining as well as premier shopping experiences. What is new is that the trend is now catching on in other places as well.
The Venetian in Macau is another well-known example of retailtainment. This stretch includes the shops of the Grand Canal strip. It is an artificially recreated Venice that people can experience as they shop. Besides premier retail outlets people can find numerous dining and other entertainment options. Indeed, visitors are transported to a surreal atmosphere when they come here.
Retailtainment at Gambling Sites
The same trend has now gone online. If you explore the casino sister sites overview you will find several websites trying this new trend. Though most people love to roam around retail outlets and shop, online shopping remains in vogue as well. And many online casinos are trying to include such an experience for their customers. However, it is different from what customers experience at casino resorts.
Retailtainment via Loyalty Programs
Online casinos hook customers with their loyalty programs. Through these, gamblers can shop for different items and experiences. One shining example is BetMGM. This larger-than-life casino brand has over 20 resorts worldwide. Those who sign up at the website or on the app become part of the BetMGM rewards program. The multiple-tiered program opens up a world of privileges for the customers. For instance, when a gambler goes up the tiers of the loyalty program, they can shop for different privileges. For instance, their credits can unlock premier access to resort rooms at the different BetMGM properties. Again, a customer can choose to avail of complimentary tickets to concerts at these resorts. The other perks that they can shop for are valet parking, upgraded rooms, fine dining experiences and so forth.
Hence, retailtainment for online casino customers takes on a different look and feel. The shopping is well earned through the credits they acquire via their wagers. A member can use the credits they earn to shop for different experiences and privileges.
Rewarding Experiences at Different Casino Sites
The world of shopping for rewards and benefits is varied at the different casino sites:
- Ceasars Rewards is a unique system of benefits and rewards for members. Those who sign up at their websites can also avail this world of benefits. The retail experiences are varied for such members. They can sign up for an exclusive credit card. It gets them discounts and offers on hotel bookings, flights and more. It also includes exclusive deals on show tickets or corporate conferences.
- Golden Nugget is another rewarding casino chain. Those who sign up for their 24K Select Club card become privy to several benefits. They need to accumulate points by playing different games. Meanwhile, they can redeem their points for retail purchases. Additionally, customers can also opt for show tickets or fine dining experiences. The membership card provides a world of benefits to customers across all Golden Nugget casino outlets.
Loyalty and Retailtainment Go Hand in Hand
Online casinos can cash in on the loyalty feature with their retailtainment offers. Customers need to accumulate more points to gain access to such privileges. Again, websites keep rewarding loyal members with surprise gifts and rewards on their birthdays, anniversaries and so forth. Hence, the retail and entertainment experience is more personalized and rewarding for online customers.
