Bluewater has announced that jewellery brand, Jewells, is set to open its doors this Friday, 6th June. The new store will be located on the Lower Guildhall opposite Kiehls.
Founded in 2024 by Australian retail mogul Brett Blundy, ‘The Godfather’ of jewellery retail, Jewells aims to redefine the contemporary jewellery retail space. The store at Bluewater will be one of seven stores opening in the UK on 6th June when the brand launches, with more than 1,000 planned to open over the next 5 years.
The brand will stock an extensive selection of products including 14K solid gold, lab-grown diamonds, gold vermeil, personalised birthstone pieces and collectible charms. The store will also offer an array of experiences including piercing and welding as well as the permanent tattoos and the UK’s first ever made-to-fade tattoos.
To mark the launch, Jewells will be handing out goody bags valued at £500 for their first 50 customers, and their next 50 customers will receive a goody bag valued at £250. Each goody bag will feature an item of jewellery, exclusive merchandise and a complimentary piercing service. What’s more, live DJ’s will be playing in store to soundtrack the occasion, while Tik Tok stars @StreetInterviewsOfficial will be capturing the excitement of the queues.
James Waugh, Centre Director at Bluewater: “We’re proud to welcome Jewells to Bluewater as they embark on their exciting journey to launch across the UK.
“Their approach to jewellery retailing is something truly unique, which blends high-quality craftsmanship with immersive experiences. This aligns perfectly with our commitment to offering standout brands that excite and engage our community here at Bluewater. We encourage guests to come down on opening day to be one of the first to experience Jewells.”
Leah Uka, Chief Brand & Operations Officer: “Here at Jewells, we have a vision to offer a unique experience that blends affordable prices with high-end designs. We’re making jewellery sexy again.”
For more information, please visit https://www.bluewater.co.uk/en
