British travel brand Antler has opened the doors to its UK Flagship store at 100 Regent Street, London. Marking the brand’s first standalone UK store under its new ownership, the opening represents a significant milestone in Antler’s journey and global retail expansion strategy.
Designed in collaboration with award-winning retail design agency Checkland Kindleysides, the new store translates Antler’s 110-year travel legacy into a highly sensorial and contemporary retail destination. Inside the new home of Antler, elemental forms marry considered natural materials, creating a rich and seamless architectural canvas that feels familiar yet transportive.
Materially and atmospherically, the space is designed to feel elevated, warm and well-travelled — with sensory details introduced through lighting, materials and a bespoke signature scent. Visitors move through panoramic landscapes, seasonal floral installations, product narratives and cultural moments that bring Antler’s world of travel to life as a tangible and visceral experience.
Throughout the product experience remains the hero. Reaffirming the brand’s premium positioning, the space brings together both product and travel expertise within a sculpted landscape inspired by the British Isles. At its centre, a bespoke 6-metre layered table acts as a focal point while guiding orientation. Featuring soft, tactile surfaces, it has been designed to encourage hands-on interaction, allowing customers to open cases and explore the form and function of Antler’s collections. This focal point also houses an art installation by renowned British floral artist Hamish Powell, which cascades through the space and invites exploration across the rest of the store. The installation introduces texture and seasonality into the space, drawing on natural elements of the British landscape.
In the midst of Regent Street, the flagship offers something rare: place of reflection and inspiration that echoes the contrast at the heart of travel itself — movement and pause, exploration and ease, departure and return. A tactile, design-led environment, the space reflects Antler’s enduring British character while conveying the rhythms and possibility of modern travel.
With Antler’s Regent Street flagship, Checkland Kindleysides has created a retail experience that captures Antler’s distinctive place within the travel category: timeless yet forward-looking, functional yet emotional, unmistakably British yet globally resonant. The result is a flagship that does not simply house the brand, but expresses its worldview — a store shaped by travel, and designed for those drawn to where it can take them next.
Key Design Details/Destinations:
- Rolling Vistas: Atmospheric panoramic vistas animate the store through kinetic tonal light and subtle motion, creating a quiet sense of continual travel. Flowing across perimeter walls, these Turner-inspired video walls and lightboxes bring the outside world in, evoking the shifting landscapes that inspire Antler’s journeys and design philosophy. An artisan micro-cement finish flows from floor to ceiling, while a bespoke floor features a layered composition inspired by the shoreline, evoking the movement and rhythm of the coastline.
- Seasonal Fauna: Inspired by British landscapes, art and nature, evolving installations weave living and sculptural forms into the retail environment. From coastal flora to dried wildflowers and seasonal colour stories, these elements introduce a sensory layer that reflects the changing moods, textures and fleeting beauty of travel. For the launch, Antler collaborated with renowned British floral artist Hamish Powell on an installation that uses preserved spring florals, long grasses and tonal greens.
- Traveller’s Haven: At the rear of the ground floor, the space softens into a moment of calm. Designed as a place to pause between journeys, the Traveller’s Haven invites visitors to explore Antler’s seasonal accessories and collectables, while experiencing a personal layer of service shaped by the warmth and ease of British hospitality.
- The Retreat: Located downstairs, an intimate and adaptable events space draw on the atmosphere of a hotel lobby — a place of exchange, creativity and connection. Designed to host press launches, ambassador onboarding and product designer interviews, it reflects Antler’s enduring role not just as a travel brand, but as a cultural participant within the world of contemporary design.
- British Designers: Throughout the flagship, furniture has been designed and made by Toogood, the London based studio led by British designer Faye Toogood, introducing a sculptural yet functional design language. In keeping with Antler’s wider engagement with British creatives, staff uniforms have been curated in collaboration with London clothing brand Studio Wylder, each piece finished with a bespoke Antler patch featuring the brand’s new monogram print.
Kirsty Glenne, CEO at Antler, said:
“The opening of our Regent Street flagship is a defining moment for Antler and a powerful statement of our ambition. This store brings our brand to life as a destination that expresses our values, our heritage and our confidence in the future of physical retail, while creating a new, meaningful way for customers to engage with Antler. Regent Street provides the perfect stage for the next chapter of Antler’s growth.”
