Wands at the ready, magic is coming home! Warner Bros. Discovery Global Experiences is opening the UK’s largest official Harry Potter Shop on 4 November 2026 at The Ribbon, 134–140 Oxford Street, creating the ultimate Harry Potter shopping destination in the heart of London.
Spanning a total of more than 21,000 square feet, with two levels of retail space, the Oxford Street flagship is inspired by Diagon Alley, bringing one of the wizarding world’s most iconic locations to life through immersive environments, enchanting discoveries and exclusive experiences around every corner. Visitors can explore beautifully themed spaces, discover one-of-a-kind products and uncover magical moments created especially for witches, wizards and Muggles alike.
Warner Bros. Discovery has also unveiled the first official concept artwork for the shop, offering fans an exciting first glimpse inside the magical new destination ahead of its opening this November.
“Following the success of our Harry Potter shops around the globe, opening the Harry Potter Shop in London is a truly special milestone. We’re incredibly proud to bring the magic back to the city where Harry Potter’s story began. There’s no better place to create a destination that celebrates the magic, creativity and storytelling that has captivated generations of fans around the world.”
“Step inside and you’ll feel as though you’ve walked straight into Diagon Alley. Every detail has been designed to transport fans into the wizarding world. Whether you’re local to London or visiting from afar, we can’t wait to welcome fans through our doors this November,” shared Karl Durrant, Senior Vice President, Retail Warner Bros. Discovery Global Experiences.
Discover the Flagship
The Oxford Street location has been designed to immerse fans in the wizarding world through extraordinary environments, exclusive products and unforgettable photo opportunities. Highlights include:
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Diagon Alley – From the moment guests step inside, they’ll find themselves surrounded by the bustling sights, sounds and spirit of the franchise’s most famous shopping street. Hidden magical details and authentic design touches make every turn feel like a new discovery.
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The Ukrainian Ironbelly Dragon – Towering over the Gringotts area, the Ukrainian Ironbelly Dragon creates one of the flagship’s defining visual centrepieces, watching over visitors just as it did above the Gringotts Wizarding Bank.
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The Leaky Cauldron – Pull up a chair and take a break from your magical adventures at this all-new food and beverage experience, created exclusively for the Oxford Street flagship. Fans can enjoy Butterbeer™, Frozen Butterbeer, Hot Butterbeer, Butterbeer Ice Cream and an irresistible assortment of Butterbeer-inspired treats.
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The Knight Bus – Towards the rear of the store, fans will discover a full-sized Knight Bus, creating one of the flagship’s signature photo opportunities and bringing one of the most memorable magical vehicles to life.
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Oxford Street Exclusives – No trip to the Harry Potter Shop would be complete without taking home a little magic. The Oxford Street flagship will offer an exclusive collection available nowhere else, including:
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The exclusive Diagon Alley Wand
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An Oxford Street exclusive Harry Potter Funko Pop!
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Full range Oxford Street collection
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Exclusive MinaLima artwork inspired by the Knight Bus and Diagon Alley
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An exclusive Butterbeer label collection
There are even more magical surprises waiting to be revealed before opening day – you never know when a little more magic might escape!
