Bluewater has announced that Danish brand, Jack&Jones, is set to open a brand-new store this October. The 6,370 sq ft store will be located on the Lower Thames Walk next to Stradivarius and willfeature the brand’s selection of menswear and childrenswear.
The new location will also be only the second in the UK to feature the brand’s ‘One Concept’ design. First introduced in late 2024 with the launch of the brand’s Jack&Jones and JJXX store on Oxford Street, the ‘One Concept’ design offers guests a sleek, modern, and highly curated store environment that simplifies the shopping journey.
The store will showcase the brand’s selection of trend-led product ranges, everyday essentials and core denim collections for men, alongside the largest kids’ collection across the brand’s UK stores.
James Waugh, Centre Director at Bluewater, commented: “We’re always looking to bring new,standout brands to our guests, so securing Jack&Jones and their biggest UK kidswear offering is abig win for us here at Bluewater. It’s a testament to the continued strength of our retail lineup, and we’re confident this unique new store will be a hit when it opens this October.”
Tom Shutlar, Head of Retail at Jack&Jones, added: “Securing a space at Bluewater is a huge win for us. This will be our second-largest UK store, delivering the same premium flagship package as our London site. It’s a major step forward for our retail footprint, and we can’t wait to welcome customers to this incredible new space.”
