ROKSANDA announces the opening of its new Concept Store, welcoming guests from 12th March, housed in 171-172 Sloane Street. Curated by Roksanda Ilinčić with four female collaborators, the store will act as an embodiment of the ROKSANDA universe and ethos — a bold and considered step into the brand’s new era, and a reimagining of what retail can be.
“This Concept Store is not simply about fashion. It is about creating a space where art, design and craftsmanship coexist. I have always been inspired by architecture and by women who shape culture. This Concept Store allows us to express the ROKSANDA universe in its fullest form — as a living, breathing environment.”
Roksanda Ilinčić, Founder & Creative Director
The collaborators were each selected for their distinct creative vision. Béton Brut presents a curated edit of rare, architect-led furniture that occupies the space between art, craft and design, and artist Gabriele Beveridge contributes sculptural and conceptual works that deepen the store’s cultural resonance. London floral atelier Grandirosa infuses life to the space with beautifully selected florals, while British wellness and fragrance house Commune introduces elevated rituals into the everyday.
The Concept Store offers an intimate and exclusive encounter with the brand, housing the newly launched Spring–Summer 2026 collection alongside a suite of bespoke services available exclusively through this address: colour customisation, made-to-order gowns, and bridal pieces. Clients will also have the opportunity for early access to upcoming collections. The collections are beautifully presented in the space, with the help of Interior Architect Bradley Taylor.
Over the course of its three-month residency, the store will serve as a platform for a programme of activations and events with a series of partners, drawing guests into the creative and bespoke world of ROKSANDA. A personally curated selection of books, chosen by Roksanda herself, will also be available for purchase.
“Our intention is to position Roksanda not only as a fashion house but as a cultural curator. The Concept Store reflects the intellectual and artistic foundations of the brand — creating a space where our community can engage with design, dialogue and creativity in a meaningful way.“
Patricia Sancho Ortega, CEO
The ROKSANDA Concept Store will be open from Monday to Saturday, 10am-6pm, opening 12th March until 8th June.
