According to the latest data, social media posts about giveaways generate far more engagement than standard posts. One study done by Sendible found that giveaways generate 64 times more comments and over three times as many likes when compared to regular posts as well, showing how essential they are to any retail marketing strategy.
Successful Giveaway Campaigns of 2025
The Victoria Centre offered shoppers the chance to win £2,500 to spend at the stores in the complex. All you had to do is make 10 purchases between the dates, and then submit the receipts on the website. Multiple entries from the same household were accepted, and the campaign was a huge success. Chances to win like this can also be applied to the digital world. Twitch for example allows people to giveaway Steam gift cards, via active streaming accounts. Giveaways like this don’t have a limit, allowing for huge prizes to be awarded. Elsewhere in gaming, Betfair Jackpot King games, for example, give you the chance to win jackpots that range from the Jackpot King to the Regal Jackpot and Royal Pot, all of which offer jackpots in the thousands.
To be in with a chance of triggering the jackpot, all you have to do is play one of the progressive slots listed. This format encourages people to play specific games, but at the same time, provides clear parameters that are easy for people to understand. Other brands that have adopted giveaways in 2025 include Coca-Cola. They launched their biggest giveaway to date, offering retailers the chance to win a Ford E-Transit van, or ten £500 vouchers. The campaign ran for 12 weeks, and to enter, retailers had to buy cases of the drink from the range in a single transaction. Retailers could enter as many times as they wanted, with the campaign being a huge success.
Exclusive Giveaways for Independent Retailers
Even Cadbury’s Big Win made a return in 2025. Mondelez International offered independent retail stores, as well as shoppers, the chance to win different cash prizes. The Big Win was a promotion that ran from January to July, with people being given the chance to nominate their local shop. By doing so, they were entered into a pool that gave them the chance to win a cash prize. With over £100,000-worth of prizes available, there was a lot of incentive for people. Shops also had the chance to win £50,000, with 100 chances to win. All shoppers had to do was buy a Cadbury product, go to the Big Win website, and enter the details. Not only did this benefit small and independent retailers, but it also gave people the chance to win prizes themselves. Campaigns like this, even though the cash prizes are certainly noteworthy, show how it is possible for big brands to not only benefit users but also retailers, especially independent ones who may be very interested in such incentives.
Moves like this also help to show how big brands can be creative with their giveaways, both in the digital and physical world. With 2025 being the year for some of the biggest giveaways yet, it wouldn’t be surprising to see 2026 offer even more.
