rpa:group has helped deliver a pop-up for iconic swim and resort wear brand, Heidi Klein, in time to offer summer luxury to women for the holiday season.
Heidi Klein was established in 2002 by Heidi Gosman and Penny Klein. Their beautifully crafted and timeless swim and resort wear, is renowned for its quality and understated style, that is designed to last and to make women feel both supported and beautiful.
From its inception as a single Notting Hill store, it has since grown into a UK heritage brand, with a global following with physical stores, concessions and a strong online presence.
The recently launched pop-up at Bicester Village designer outlet shopping centre in Oxfordshire, will give lovers of the brand an additional opportunity to discover the beautifully crafted swimwear and ready-to-wear pieces featuring classic silhouettes that blend elegance with the perfect fit.
With nearly 40 years of experience delivering luxury retail environments, rpa:group was appointed to help deliver the Bicester Village store, by providing design and project management services. Utilising our understanding of the tight timeframes usually associated with pop-up stores, our design studio worked closely with our client and contractors to bring this to completion in just two weeks.
The bespoke fixtures are a soft gold colour to compliment the branding and were designed, underwent landlord approvals and manufactured within an incredibly tight schedule. Wicker baskets offer storage solutions for merchandise and lend a beach feel to the atmosphere, while the use of green palms adds freshness and vibrancy. A distressed wood display table echoes the sense of driftwood and provides a focal point in the store. Even as a compact space, the resulting environment is bright and airy, allowing the product to be the main focus.
The store will operate throughout the summer to provide luxury swim and resort wear for the holiday season.
