International luxury brand L’OBJET is thrilled to announce the appointment of Stanislas Le Bert as Chief Executive Officer, effective immediately. Boasting over 15 years of experience in the luxury beauty & lifestyle industries, Le Bert is a global brand leader with expertise in transforming organizations and in omnichannel marketing & sales growth strategies. Following L’OBJET’s foray into their personal fragrances last year and continued prominence in design, Le Bert’s expertise and leadership will be pivotal to the brand’s growth in the beauty and home landscapes.
Through his career from regional to global business management at Diptyque and Byredo, and most recently as CEO at L:a Bruket during nearly 5 years, Le Bert developed & led brand strategies, ensuring alignment with business objectives, values and market trends. His experience and knowledge in global expansion will be a key asset for L’OBJET, with teams operating globally in Lisbon, where their creative studio is based, as well as in New York, and Paris.
After New York and London, the brand recently expanded its retail presence by opening a flagship store in Paris in the Fall of 2023, coinciding with a redesign of the brand’s website. Le Bert joins at an exciting year for L’OBJET, with its recent launch of a new perfume, Kérylos, in collaboration with master perfumer Jean Claude-Ellena alongside new design collections. In May, the brand will take center stage at Harrods Beauty’s floor in London, furthering its commitment and ambition to growing its beauty vertical. Next year, L’OBJET will be celebrating their 20th anniversary, marking a monumental year for the brand.
“I am truly impressed by the creative vision and leadership of Elad Yifrach. His multi-disciplinary work offers unlimited opportunities to L’OBJET, being already a reference in luxury tableware and home accessories. It is now expanding impressively in perfumes, along with master perfumers Yann Vasnier and Jean-Claude Ellena. The permanent quest for uncompromised quality sets a high standard for excellence in the industry. L’OBJET is one of those gems that will effortlessly stand the test of time, skillfully balancing heritage and modernity, with rich sensorial pallets which have not finished surprising us yet. The development trajectory of the brand is bound to be exceptional, and I am therefore thrilled to join to lead the futures of this singular luxury house along with talented teams,” said Stanislas Le Bert.
“When I founded L’OBJET nearly two decades ago, my mission was to redefine luxury by blending timeless functional design with impeccable craftsmanship. Today, L’OBJET has blossomed into a brand that seeks to engage all five senses, offering a comprehensive range of categories, including fragrance. As we embark into the next phase of our journey, I am delighted to welcome Stanislas Le Bert as our new CEO. With his remarkable track record and strategic prowess, I am confident that his leadership will propel L’OBJET’s success,” said Elad Yifrach, founder of L’OBJET.
