The dynamics of storytelling in the volatile retail landscape have fundamentally changed and will shape our perception of the future.
In this report in partnership with Retail Focus, James Breaks, Associate Director of Design at rpa:group, takes a close look into the past, present and future of our relationship with brands, and how we engage with them. As an architect with over 30 years’ experience in the retail sector, James has seen first-hand how retail has transformed exponentially beyond the physical realm, into a sensory omnichannel experience.
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Topics covered include:
- What is storytelling?
- The dangers of a one-way narrative
- The online revolution
- The vital role of psychology
- The impact of the pandemic
- Our new relationship with brands
- What the future holds
