At a glittering awards celebration in London, the VM & Display Awards winners were announced. Suppliers and retailers gathered at the Leonardo Hotel St Pauls to honour the very best in retail visual merchandising and display.
The winners and shortlisted entries from the awards can be seen below:
BEST USE OF INSTORE GRAPHIC/SIGNAGE
Sponsored by Mega Creative
Shortlisted:
Adidas – Prima Loft
In collaboration with Blacks and Tangent Agency
Nike Town – You Can’t Stop Sport
In collaboration with KGK Genix
Selfridges – Swatch
In collaboration with Seen Displays
Stella McCartney – Get Back
In collaboration with Hello Flamingo
WINNER:
Lacoste – Peanuts
In collaboration with SGK
RETAIL FOCUS – READERS’ CHOICE AWARD – PUBLIC VOTE
Sponsored by Retail Focus
WINNER:
Harrods – Reunions
In collaboration with Harlequin Design
BEST INTERNATIONAL WINDOW/S
Sponsored by the VM and Display Show
Shortlisted:
Dior – Kenny Scharf Monsters
In collaboration with Universal Display
Hermes – Planet Earth Winter Refresh
In collaboration with Harlequin
Hongu – Oriental Treasures
In collaboration with In-house team
Macy’s – Flower Show
In collaboration with Harlequin
WINNER:
Bloomingdales – Space Jam
In collaboration with Harlequin
BEST NON-FASHION RETAIL CONCEPT
Sponsored by IDW
Shortlisted:
The Design Museum – Bombay Sapphire
In collaboration with Harlequin
Sophie Tea Art – Kitsch
In collaboration with Because Creative
Waitrose – Shop in Shop
In collaboration with Sarah Feather Design
Whole Foods – Beluga Vodka
In collaboration with Seen Display
WINNER:
Disney – Frozen 2
In collaboration with Propability
BEST USE OF MANNEQUINS IN A MULTIPLE/BOUTIQUE
Sponsored by WeAreSDI
Shortlisted:
Barbour – Modern Heritage
In collaboration with In House Display Team
Hackett – Man of the Match
In collaboration with Harlequin
Joseph – May 2021
In collaboration with Hello Flamingo
WINNER:
Ted Baker – Refresh
In collaboration with HOL GROUP
BEST CHRISTMAS WINDOW/S IN A MULTIPLE/BOUTIQUE
Sponsored by Antalis
Coach
In collaboration with Studio XAG
John Smedley – Woolen
In collaboration with Mega Creative
Superdry
In collaboration with KGK Genix
WINNER:
Tory Burch
In collaboration with Hello Flamingo
BEST USE OF POP/POS
Sponsored by Replica
SHORTLISTED:
Astrid and Miyu
In collaboration with Matt Wingfield Studios
Benefit Cosmetics
In collaboration with arken POP
Boots – Mix it Up
In collaboration with SDI Display
WINNER:
Selfridges – Smartech
In collaboration with Emerald House Associates
BEST POP UP STORE
Sponsored by Seen Displays
SHORTLISTED:
Harrods – Milanese and Maximlism
In collaboration with SDI Display
Issey Miyake
In collaboration with Propability
Sophie Tea Art – Complimentary Colours
In collaboration with Because Creative
Harrods
Canada Goose Northern Lights
In collaboration with Blacks
WINNER:
The Design Museum – Bombay Sapphire
In collaboration with Harlequin
BEST USE OF TECHNOLOGY IN A WINDOW/INTERIOR
Sponsored by HOL Group
SHORTLISTED
All Saints
In collaboration with Kendu
Michael Kors – Spring 2020
In collaboration with Harlequin
Selfridges – Phantom by Paco Rabanne
In collaboration with Studio XAG
WINNER:
Adidas – Superlative
In collaboration with Studio XAG
BEST CHRISTMAS INTERIOR
Sponsored by Proportion London
SHORTLISTED:
Coach
In collaboration with Studio XAG
Disney – Lola
In collaboration with Propability
Liberty – The Tree of Liberty
In collaboration with Studio XAG
WINNERS:
John Lewis
In collaboration with Sarah Feather Design and SGK
BEST WINDOW GRAPHIC
Sponsored by Mad About Design
SHORTLISTED:
Chelsea FC Megastore
Nike Kit Launch with KGK Genix
Diesel – Superstore
In collaboration with Mega Creative
Regent St, St James – Celebrating the Outdoors
In collaboration with Wild VC
Stella McCartney – Get Back
In collaboration with Hello Flamingo
WINNER:
Canada Goose – Footwear Launch
In collaboration with Blacks
BEST INSTORE VM SOLUTION
Sponsored by Minki Balinki
SHORTLISTED:
Harrods – Casablanca
In collaboration with Seen Display
Stella McCartney – Get Back
In collaboration with Hello Flamingo
The Design Museum – Bombay Sapphire
In collaboration with Harlequin
WINNER:
John Lewis – Stags
In collaboration with Sarah Feather Design
BEST INSTORE BRANDING/THEME
Sponsored by Sarah Feather Design
SHORTLISTED:
Beavertown Brewery – Beaverworld
In collaboration with KGK Genix
Harrods – Canada Goose Northern Lights
In collaboration with Blacks
Nike – AGR
In collaboration with Seen Displays
Selfridges – Smartech Playhouse
In collaboration with Emerald House Associates
WINNER:
Adidas – Prima Loft
In collaboration with Blacks and the In House Display Team
BEST WINDOWS IN A MULTIPLE/BOUTIQUE
Sponsored by SGK
SHORTLISTED
Anya Hindmarch – I am a Plastic Bag
In collaboration with Studio XAG
Hackett – Man of the Match
In collaboration with Harlequin
Hermes – The Human Odyssey
In collaboration with Studio XAG
Jimmy Choo – YK Jeong
In collaboration with Seen Display
WINNER:
Michael Kors – Spring 2020
In collaboration with Harlequin
BEST CHRISTMAS WINDOWS IN A LARGE INDEPENDENT/DEPARTMENT STORE
Sponsored by Blacks
SHORTLISTED:
Fenwick
In collaboration with Propability
John Lewis – Give a Little Love
In collaboration with Harlequin
Liberty – Peace, Love and Liberty
In collaboration with Studio XAG
Selfridges – Two Faced
In collaboration with Hello Flamingo
WINNER:
Harvey Nichols – Choose Harvey Nichols
In collaboration with the In House Display Team
BEST LUXURY BRAND WINDOW/INSTORE
Sponsored by Proportion London
SHORTLISTED:
Harrods – Chanel
In collaboration with Blacks
Harrods – Gucci Reunions
In collaboration with Harlequin
Jimmy Choo – SS21
In collaboration with Seen Display
WINNER:
Hermes – The Human Odyssey
In collaboration with Studio XAG
BEST USE OF MANNEQUINS IN A LARGE INDEPENDENT/DEPARTMENT STORE
Sponsored by Hello Flamingo
SHORTLISTED:
Harvey Nichols – Reimagine
In collaboration with In House Display Team
Selfridges – Autumn 21
In collaboration with HOL Group
Selfridges – Christmas of Dreams
In collaboration with Probability and SDI
WINNNER:
Adidas – Tokyo Olympics
In collaboration with HOL Group
BEST WINDOW/S IN A LARGE INDEPENDENT DEPARTMENT STORE
Sponsored by KGK Genix
SHORTLISTED:
Caviar House and Prunier – Beluga Vodka
In collaboration with Seen Display
Harrods Gucci Reunions
In collaboration with Harlequin
Harvey Nichols Natural World
In collaboration with In House Display Team
Selfridges Good Nature
In collaboration with Propability
WINNER:
Harvey Nichols – Chasing Clouds
In collaboration with the In House Display Team
MOST OUTSTANDING FEATURE/PROP
Sponsored by Harlequin Design
SHORTLISTED
Arterial Group Belgravia
In collaboration with Minki Balinki
Harrods – Dior Kenny Scharf Monsters
In collaboration with Universal Display
Harvey Nichols Styled by Me
In collaboration with In House Display Team
John Lewis Edinburgh Stags
In collaboration with Sarah Feather Design
WINNER:
Liberty – The Tree of Liberty
In collaboration with Studio XAG
Most INNOVATIVE PERSON IN VM
Sponsored by Universal Display
SHORTLIST:
Robyn Foster – Reiss
Amanda Davenport – Adidas
Sian Roberts – John Lewis
Linda Hewson – Selfridges
Janet Wardley – Harvey Nichols
WINNER:
Janet Wardley
Harvey Nichols
Congratulations to all the winners.
