Vivo barefoot, the pioneering footwear brand for barefoot living, is proud to announce the launch of its Spring/Summer 2025 Women’s Collection JUST TRY AND STOP US’ is about challenging conventions, stepping into our power, and rediscovering the incredible potential of our bodies when we move naturally. Through the campaign, VIVOBAREFOOT invites women everywhere to rethink what’s ‘normal’ when it comes to footwear. Traditional shoes weaken feet over time, restricting natural movement and strength. By going barefoot, women can reclaim the resilience, agility, and confidence that have always been theirs. The campaign launch coincides with International Women’s Day, reinforcing VIVOBAREFOOT’s commitment to championing female empowerment and well-being.
https://www.vivobarefoot.com/uk/gobi-sneaker-canvas-womens?colour=Rose
This bold and empowering campaign challenges outdated footwear norms and celebrates women reclaiming their natural strength, one step at a time. At the heart of the initiative is Unbound, a compelling short film directed by visionary filmmaker Becky Hutner(Fashion Reimagined) and produced by Oscar-nominated Melissa Robledo (Food, Inc.). The film tells the story of women breaking free from restrictive footwear and embracing the joy, power, and freedom of barefoot movement. “We’ve come this far in shoes that work against us—imagine where we could go barefoot“‘
https://www.vivobarefoot.com/uk/tracker-sandal-womens?colour=Purple%20Heather
‘Unbound’: A Documentary Championing Women’s Footwear Liberation.
Vivobarefoot, a pioneer in minimalist footwear, proudly announces the release of “Unbound,” a compelling short documentary that challenges conventional beliefs about women’s footwear and its impact on health. This initiative seeks to empower women to reclaim their natural strength and embrace the benefits of barefoot movement. For centuries, societal norms have perpetuated the idea that “beauty is pain,” leading many women to endure discomfort from narrow, pointy, and heeled shoes. These footwear choices have often been linked to persistent foot problems and broader health issues. “Unbound” delves into this narrative, shedding light on the adverse effects of modern footwear and advocating for a return to natural foot movement.
https://www.vivobarefoot.com/uk/sensus-womens?colour=Limestone
The documentary is a collaboration with visionary filmmaker Becky Hutner, known for “Fashion Reimagined,” and Oscar-nominated producer Melissa Robledo of “Food, Inc.” It features insights from five women across diverse fields—including medicine, academia, sports, wellness, and indigenous culture—each sharing their holistic health journeys and perspectives on the importance of natural foot health.
https://www.vivobarefoot.com/uk/primus-lite-knit-natural-womens?colour=Coconut
“Unbound” is not just a film; it’s a movement encouraging women to question what’s ‘normal’ in footwear, reclaim their natural strength, and discover the joy of barefoot movement. By highlighting personal stories and expert opinions, the documentary aims to inspire a shift towards healthier footwear choices and overall well-being. Vivobarefoot invites everyone to watch “Unbound” and join the conversation on women’s footwear liberation. The film stars: Actress: Tati Gabrielle, plant-based cookbook author and natural health thought leader: Radhi Devulkia-Shetty, functional podiatrist Rina Harris, Hollywood star (Ginny Weasley from Harry Potter) Bonnie Wright and off-duty model and activist Arizona Muse.
JUST STY & STOP US: The Vivobarefoot Women’s Collection can be shopped here:
https://www.vivobarefoot.com/uk/womens
