Visionarea, a company specialising in People Counting and Retail Analytics Solutions, announces the launch of a new line of AI Sensors for stores, smart offices, and high-traffic public spaces. These new solutions address the increasing demand for efficiency and optimisation in monitoring visitors accessing commercial spaces.
In a “phygital” world where the physical and digital realms are increasingly intertwined, making it essential for organisations to employ data-driven approaches to manage their operations. Accurate measurement of foot traffic is a foundational aspect of such strategies. Thanks to Visionarea’s Proprietary Technology, it is now possible to transform real data into operational insights that can generate efficiency, savings, and greater user satisfaction.
“Physical data is no longer separate from digital data. We provide companies with the tools to accurately assess visitor behavior within spaces, optimise staffing, and enhance real-time decision-making processes,” says Edoardo Allorio, Managing Director of Visionarea.
The new people counting systems integrate:
- Real-time detection of passages
- Comprehensive analysis of customer behaviour within stores
- Utilise Natural Language Queries and Guided Data Exploration Techniques to facilitate in-depth analysis. All employees within the company can interact with the data in a simple and natural way, improving the UX and making the data more accessible and understandable.
- A dashboard with a responsive design, allowing the user to view data on any device.
- GDPR compliance solution
Visionarea also provides its customers with MonitorEyes, a powerful and flexible analytics platform that can be integrated with other data sources and accessed via the web from any desktop or mobile device.
MonitorEyes is a comprehensive solution that enables businesses to effectively monitor key KPIs, support strategic and operational decisions, and enhance business management and staff optimization.
Please find below a list of the available analyses:
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- Staff and opening hours optimisation
- Retail performance analytics
- Marketing campaigns impact measurement
- Queue management and wait time reduction
- Path-to-purchase analytics and heatmaps
- Customer loyalty tracking
- Effectiveness of window displays and visual engagement
The strengths of the Visionarea people counting system:
• Aggregation of complex data: integration with point-of-sale (POS) systems, customer relationship management (CRM) platforms, shift data, marketing campaigns, and other relevant data sources.
• Real-time and historical analysis: dynamic view for quick reactions and long-term planning.
• Flexibility and customisation: interactive and customisable dashboards, CSV export, technical support, and dedicated training.
• 100% GDPR Compliance: no personal data recorded, completely anonymous surveys.
• SaaS Mode enables access via the internet with secure credentials from any device.
Visionarea solutions have already been successfully adopted by large groups in the retail, real estate, and smart building sectors in Europe, Asia, the United States, and Latin America.
