Vans have announced the launch of ComfyCush, a brand-new innovation that transforms one of the brand’s most iconic and classic silhouettes, the Era, with Vans’ latest consumer-driven comfort technology.
“The ComfyCush Era exemplifies how Vans is adapting to the evolving needs of our consumers,” said Nathanial Iott, senior director of footwear design at Vans. “With comfort as the goal, the ComfyCush Era employs a one-piece constructed interior including tongue tie-downs for improved fit and feel, added arch support and a co-molded construction of foam and rubber to create the perfect combination of cushion and grip for lasting comfort.”
Harlequin collaborated with Vans for the launch of their new Comfycush technology.
The scheme focused on the movement and compression of foam for comfort. The Brick Lane store also received a full 3 storey brick wrap.