No matter what kind of retail business you operate, the digital experience you can offer customers matters more than ever. This is especially true in the UK, where shoppers spend more online than in any other country apart from the US. An increasing amount of all shopping is done digitally, and the vast majority of all retail will be conducted online by the end of the decade. That’s why your digital shopping experience needs to be flawless.
If you’re looking for inspiration on how to improve your retail website or app, one industry that offers a lot of useful lessons is the multi-billion-pound online casino sector. The gambling industry was one of the first to wholeheartedly embrace online-only consumer experiences and has proven to be pioneers in the quest to turn brick-and-mortar activities into engaging digital experiences. Read on to find out the useful lessons that any retailer can learn from online casinos.
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An app worth visiting
This is arguably the most important thing for any online retailer to focus on, and something that casinos have perfected over the years. Some casinos, such as Paddy Power’s mobile online casino, have the philosophy that an app or website should offer a genuinely enjoyable user experience that matches or exceeds an in-store visit. The Paddy Power app features a sleek design, user-friendly functionality, and rows and rows of their game offerings, just like you would find in a brick-and-mortar casino. Taking your app seriously will help you stand out from retail competitors.
Smooth and easy payments
When a customer visits your store, they expect to simply swipe their credit card and be done. Increasingly, they expect the same convenience and simplicity with online payments. If your website requires customers to manually enter all their bank details for each payment, they are less likely to come back for more. This is where online casinos have a lot to teach. Many online gambling platforms were quicker than most to embrace a wide range of payment gateways and apps, giving customers more choice to allow them to make instant payments in a single swipe. Remember, in the competitive world of online retail, convenience is king.
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Sales for online users
When you’re trying to drum up footfall and sales in your brick-and-mortar store, you will probably throw some kind of sale or offer. Perhaps you will discount hot-ticket items or introduce points for loyal shoppers that can be exchanged for freebies. This is all well and good, but if you are leaving your online shoppers out of your discounts and offers, you are potentially throwing away a lot of sales. This is something the online casino sector learned early on. That’s why most leading platforms offer exclusive offers to online users only, such as free bets and cashback on games. The lesson here is that every discount in your brick-and-mortar establishment should be matched for your online shoppers.
The online casino sector is one of the most profitable and fastest-growing sectors in the world right now. If you want to improve your online retail experience, take these tips from the digital pioneers.
