2023 sees a newly reborn THAYERS. With over 175 years of experience, the brand has undergone a full brand remix asking the question – WTF IS A TONER?! To unveil this new look, THAYERS are taking over two London locations with an all-red pop-up!
THAYERS did a deep dive into who their consumers were. The non-alcoholic Witch Hazel formula is clinically proven to reduce the look of pores in as little as one week as well as provide 8-hour hydration whilst being gentle and non-drying or stripping. Teens and the Gen-Z market were a clear key consumer of the brand and with THAYERS’ acquisition by L’Oréal in 2020, a rebrand to make them more appealing to Gen-Z was made. Saying goodbye to the apothecary look and hello to an unapologetic and confident rebrand asking everyone to own their skin.
The two pop-ups will invite consumers to try samples of the iconic best-selling toner and learn more on how THAYERS can help TAKE DOWN PORES and truly find out WTF IS A TONER!?
WHERE AND WHEN?
Battersea Power Station, Malaysia Square, Circus Rd W, Nine Elms, London SW11 8AL
Fri 4th August (11am – 7pm) & Sat 5th August (11am – 7pm)
Boxpark, 2-10 Bethnal Green Road Shoreditch, London, E1 6GY
Thurs 17th August (11am – 6pm) & Fri 18th August (11am – 5pm)
WTF IS ON OFFER?
Discover the brand and all the benefits of using a toner
Get a product sample
Get a snap for socials
Special promo offers on THAYERS products
Carina Garcia, Senior Art Director – Backlash (experiential agency)
“The centerpiece of the pop-up concept is the iconic British telephone box, reimagined with an edgy American look. Inside, guests are invited to dial 1847, the iconic year Thayers was founded, connecting them to a skincare expert ready to answer the most asked question ‘What the F*** is toner?”
The educational dialogue within the telephone box offers valuable insights into the benefit of using Thayers toner as the one-step prep for better Bare-Looking skin. Once the call concludes, a sample drops into the phone box, empowering guests to try it at home – This simple approach introduces the new Thayers brand positioning in a fun and memorable way and drives home why the brand has garnered such massive popularity in the States”
