Swiss Butter, the globally recognised steak frites concept known for its signature butter based sauce and streamlined dining model, will officially open its first Paris location this June, marking the brand’s 21st international restaurant.
Located at 13 Rue du Faubourg Montmartre, 75009 Paris, the opening represents a significant milestone for the business, bringing Swiss Butter to one of the world’s most culturally important dining cities and the historic home of steak frites itself.
Founded by restaurateur Eddy Massaad, Swiss Butter has built a strong international following through a deliberately focused menu centred around steak, frites and its signature, proprietary butter based sauce. Alongside steak, the concept also offers chicken and salmon options, maintaining the same simplified operational model that has helped the brand scale internationally across Europe and the Middle East.
The Paris opening comes at a time when steak frites is experiencing a major resurgence globally, particularly across TikTok and Instagram, where Swiss Butter has developed a highly engaged audience and viral following. Videos featuring the brand regularly generate millions of views online, with customers travelling specifically to experience the restaurant’s signature sauce and pared back concept.
Unlike many modern hospitality brands that continue expanding menus and concepts, Swiss Butter has instead focused on operational simplicity, consistency and repeatability. The result is a business model that has resonated strongly with diners seeking high quality, accessible dining experiences without unnecessary complexity.
Mains in Paris are priced at €19.95, in line with Swiss Butter’s pricing model in every market it operates. This single accessible price point has been part of the brand’s approach since its first opening in 2017, and is one of the reasons Swiss Butter has been able to grow internationally without compromising on quality or consistency.
“For Swiss Butter, Paris has always stood out as one of our most interesting markets. There is a humility that comes with entering a city so closely tied to steak frites culture. We are excited to become part of that conversation while recognising the heritage that made the dish globally loved in the first place.” – Eddy Massaad, Founder of Swiss Butter
While the brand has expanded rapidly internationally, the Paris opening carries particular significance for the company due to France’s longstanding relationship with steak frites and brasserie dining culture.
Rather than positioning itself as a reinvention of the category, Swiss Butter sees the Paris opening as an opportunity to participate in the next chapter of the global steak frites movement, introducing its own modern interpretation to a city that helped define the dish internationally.
The Paris venue will officially open in June 2026, with media previews and soft launch opportunities expected ahead of the public opening.
