The online retail industry is worth more than $4.9 trillion, highlighting how fiercely competitive it is. There are so many sites vying for customers in every niche, and it’s getting harder for businesses to stand out. Customers know how abundant their options are, so if they don’t like what they see at a site they can quickly look elsewhere.

Online retailers could learn a lot from the bustling online casino industry when it comes to keeping customers engaged. Indeed, offering some iGaming-style elements to an eCommerce site could really set it apart from the crowd.

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Online Casino Industry is Designed for Engagement

In the dog-eat-dog world of online casinos, sites don’t have long to grab players’ attention. This is highlighted by the sheer variety of choices available. When you play blackjack online at Paddy Power, for example, you’re faced with a wide selection of games, including different strains of the casino classic. These include traditional forms of blackjack, along with special online versions like Quantum Blackjack and Lightning Blackjack.

Online casino operators know that they only have a few seconds to get a player’s attention before they turn their attention to another page. According to an interesting report from CXL, internet users take 1/10th of a second to form an impression of a website. Modern web surfers have been conditioned to instantly form opinions about pages, safe in the knowledge that if something doesn’t grab them straight away there will be a better option out there that does, including safe online casinos.

Card Game Elements Could Entertain Shoppers

Aside from the abundance of choices aimed at a broad demographic, businesses in the eCommerce sector could pick up a few more tips from casinos. Indeed, introducing iGaming-inspired elements could boost engagement on shopping pages and give customers a reason to keep coming back for more. This is crucial, as it has been noted by Forbes that it costs around five times more to create a new customer than to retain an old one.

Online shopping sites could consider introducing card game elements as part of their promotions. For example, customers could play a daily hand against a dealer. If they win, they could claim a free item or a discount on a particular product. This would be an original feature that other sites aren’t doing, so it could help a business get the edge.

Live Streaming is a Nifty Feature for Retailers

Online casinos have also thrived because of the inclusion of live streaming, which is now one of the most popular platforms in entertainment. Players can play table games via live links with real dealers, and it helps them form a connection.

Online shopping sites could opt to use live streaming in the same way, and it’s definitely something that all businesses should consider. Live streams can raise awareness about special deals and also make customers feel closer to the business.

With online casinos being among the most booming sites online, retailers can learn a lot from them. Introducing blackjack elements or live streaming to an eCommerce site can instantly make it more attractive to potential customers.