The Grocer LIVE, which is a major UK conference hosted by The Grocer Magazine and Retail Week, is going to be hosting Sharry Cramond from M&S in 2026. The conference focuses on technology, innovation, and challenges faced within the world of groceries, with various networking events, insights, and discussions due to take place.
Sharry Cramond from M&S is a Keynote Speaker
Sharry Cramond from M&S is a keynote speaker, with debates happening live from some of the top marketing leaders in the sector. Content highlighting new solutions and technologies is also going to be taking place, alongside specialist appearances.
People will have the chance to interact with changemakers within the sector, with industry insights diving into critical trends. Digital transformation is also going to adapt to more Gen Z consumer preferences. 500 great minds across Retail, alongside hundreds of brands, are going to be partaking, so those who have a keen interest or investment in the food and drink sector should tune in. DHL is the sponsor for 2026, according to the latest announcement.
More Events are Happening Live
One of the main significant shifts we are seeing in the world of retail right now is the rise of live experiences. As well as The Grocer LIVE, Retailers are going live more and more to try and capture attention, as well as building trust and driving conversions. The global adoption of live shopping has also changed things quite dramatically.
Even though the format has taken off in Asian markets, we are also seeing strong traction across Europe and the UK, alongside the US. Major brands like L’Oréal have noticed major e-commerce growth after launching their shopping livestreams, with Nordstrom partnering with Amouage to try to launch a new shopping channel.
With TikTok and other platforms now offering in-app shopping functionality, the landscape for how consumers interact with content is drastically changing. The growth of live content extends beyond traditional retail as well. Platforms like Apple are now growing into live sport, and Amazon Prime is also investing in major sporting brands, even though live content was not once a main focus for them. Even in iGaming, we are seeing a significant change. A few decades ago, live titles didn’t exist, but now, live casino games like blackjack and roulette are staples. Not only do they allow you to connect to a live dealer in a real casino setting, but they also allow you to place bets interactively, showing how live streaming technology is not only essential but evolving.
With live shopping also on the rise, and events like The Grocer LIVE 2026 being so highly anticipated, it just goes to show how retail strategies are being transformed, and that live content is becoming bigger than ever. With The Grocer livestreaming certain events, particularly major awards like The Grocer Golds and the New Product & Packaging Awards, it’s clear to see that virtual attendance has helped the platform to grow, while paving the way for a whole new movement that is not only beneficial for people but also for small business owners.
