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Sergio Rossi has opened its newest store in London, a significant 100 square meters retail space located in elegant Mount Street, in a space that perfectly summarize the identity of the brand and represents yet another key step forward in the history of Sergio Rossi.

Within the concept created by architect Marco Costanzi and a collection of furniture created exclusively for the brand by interior designer Cristina Celestino, the iconic Sergio Rossi collections come to life and each shoe turns into an object of desire, worth studying and admiring due to the extreme attention of its manufacturing.

The designs are inspired by a cultivated and ironic femininity with a contemporary allure, expressed through a scenic setting featuring an elegant sitting room. The furniture reveals both a domestic and a retail aspect: the dressing table is an homage to the iconic mirror in the artisan atelier, the sofa recalls the vis à vis styles and the small tables work as coffee table and stand

Elegance, femininity and craftsmanship merge and blend into the design of the Sergio Rossi brand new store. Carpets and wall interiors create a dynamic and sophisticated backdrop, partly inspired by the city of Milan, which presents a colour palette that goes from nude to chalk hues, to amaranth, pine and pale green.

The London boutique will be the first to carry a menswear capsule, the first since the relaunch of the brand in 2016.