As Australasia’s largest apartment hotel brand and part of The Ascott Limited, Quest Apartment Hotels continues to invest in digital innovation that enhances the guest experience while creating greater long-term value for both guests and franchisees.
The evolution of Quest Advantage marks an important milestone in the brand’s broader digital transformation strategy. Built on Antavo’s innovative loyalty platform, the enhanced program provides Quest with the flexibility to continuously evolve its member experience, introducing new rewards, partnerships and personalised offers as guest expectations continue to evolve.
Integrated with Quest’s Snowflake data environment through secure APIs and webhooks, the platform enables loyalty and guest data to flow seamlessly across the business. This connected ecosystem delivers richer customer insights, supports more relevant communications and recommendations, and gives on-property teams greater visibility of guest preferences, helping create a more personalized experience at every stay.
By building connected guest intelligence across its digital ecosystem, Quest is creating a deeper understanding of its guests, enabling more relevant engagement before, during, and after every stay while continuing to strengthen direct relationships with customers.
“Quest Advantage has always been about recognising and rewarding our loyal guests. This partnership with Antavo represents the next evolution of that commitment, giving us the ability to create more personalised experiences, deliver greater recognition and continue building meaningful rewards for our members over time.
At Quest, we believe loyalty is about far more than points. It’s about understanding our guests, anticipating their needs and making every stay feel more personal. By connecting our loyalty platform with our broader digital ecosystem, we’re creating smarter, more relevant experiences that strengthen long-term relationships with our guests.
This partnership is another important step in Quest’s digital transformation journey as we continue investing in technology, data and innovation that delivers value for our guests, our franchisees and our business.” – Anthea Dimitrakopoulos, General Manager, Brand, Digital & ESG, Quest Apartment Hotels
“We’re proud to power Quest Advantage with our AI Loyalty Cloud. Turning everyday stays into a clear, rewarding journey is exactly what our platform is built for, and we can’t wait to see this program grow alongside Quest in the years to come.” – Attila Kecsmar, CEO & Co-Founder, Antavo AI Loyalty Cloud
