Prada has launched Prada Symbols, a special pop up in collaboration with Isetan Shinjuku in Tokyo dedicated to women’s SS21 collection.

The space concept is defined by a large video wall displaying the Prada Womenswear SS21 fashion show – the first collection designed by Miuccia Prada and Raf Simons as co-creative directors.



The video edit is in black and white – intentionally cinematic – with a special slow-motion that highlights the most significant moments of the show.

The video wall is graphically contrasted by the use of the light yellow colour, that was used in the Prada Womenswear SS21 show space set up. A white and light yellow checkered floor and the surrounding light yellow monochromatic walls provide an intimate and delicate setting to the video.