Located on the fifth floor in Harrods’ technology department, home to a selection of the world’s best technology brands, the space will provide consumers with the chance to experience Peloton’s suite of connected fitness products including the Peloton Bike, Peloton Bike+ and Peloton Tread. Set within a premium environment, the space will incorporate private trial rooms, as well as a main area all set up for product demonstrations. To complement the experience, consumers will be able to shop the latest Peloton apparel and accessories, including a selection of items that will be exclusive to Harrods’ customers at launch in the UK.
Peloton pioneered connected, technology-enabled fitness, and introduced its indoor Bike to a U.S. audience in 2014. In 2018, Peloton began international expansion, launching in the UK and Canada, and then in Germany in 2019. Peloton has thousands of classes across a variety of disciplines, taught by a roster of elite instructors, and delivers real-time motivation and curated playlists from the world’s best artists. In the UK, the brand’s immersive content is accessible through the Peloton Bike, Peloton Bike+, Peloton Tread and the Peloton App, which provides a full slate of fitness offerings, wherever you are.
Kevin Cornils, Managing Director, International for Peloton, commented: “We’re excited to be opening our latest showroom in Harrods. Peloton offers a unique combination of the best-in-class hardware, software, content and community, which our Members can experience from the comfort and convenience of home. Our retail locations, now including Harrods, are a great way to experience our portfolio of connected fitness products in person and to learn more about the Peloton brand.”
Annalise Fard, Director of Home, Beauty, Fine Jewellery and Watches at Harrods, added: “At Harrods, we take a holistic approach to curating our technology offering, sourcing products that meet the demands of our highly engaged customers. With the surging demand for at-home workouts, our customers now have access to a much-needed upgrade that suits their individual lifestyles and fitness goals. The launch of Peloton at Harrods has introduced an impressive collection of exercise bikes and treadmills to our customers, showcasing state-of-the-art in-built fitness technology, quality design features and access to a driven community of fitness-lovers, elevating their workouts from the comfort of their homes.”