Today, the Dutch company ONE HUNDRED has officially inaugurated its first well-being-focused public restrooms in Gothenburg, located at Nordstan, the most iconic shopping destination in central Gothenburg.
The official opening was attended by the Ambassador of the Netherlands to Sweden, Joost
Reintjes, who, together with Helena Lindqvist, CEO of Nordstan and the co-founder Bram
Gleichman of ONE HUNDRED, performed the ribbon-cutting ceremony.
After a soft launch that began on 30 December, the facilities are now formally inaugurated.
Designed to evoke all senses, high accessibility, and a strong focus on visitor experience,
the location introduces a new approach to care and comfort in public restrooms.
Under the guiding principle “Relieve, Refresh, Reload,” visitors gain access to a range of
services designed to support comfort, well-being, and (child) care in the vibrant urban
environment.
ONE HUNDRED develops and operates well-being restroom concepts in high-traffic
locations across Europe. Active in Sweden since 2019, with locations at Gallerian,
Liljeholstorget, Kista, and Jernhusen, the company now expands to Gothenburg with the new location at Nordstan, continuing its journey to redefine the everyday toilet break.
Care for everyone
The space is designed with a modern, hygienic, wellness-inspired atmosphere, combining
comfort and functionality. The facility features unisex cubicles, including a disabled restroom, a shower, and a family lounge with changing facilities, the option to heat food for small children, and a kids play area.
Visitors can access a range of free well-being services, including a quick health check
measuring blood pressure, BMI, and oxygen saturation. A hydration station offers chilled,
filtered drinking water at no cost. Guests are invited to make a voluntary contribution to water projects in developing countries, in collaboration with Made Blue and Roca’s We Are Water Foundation.
First shopping center in Gothenburg with RWC+ restroom
What makes this restroom facility unique is its well-equipped, RWC+ restroom. This is the
first public restroom in central Gothenburg to offer an adapted toilet with a mobile lift, enabling people with reduced mobility to use the restroom safely and comfortably together with a caregiver.
Located on Lilla Klädpresaregatan, the restrooms are staffed by ONE HUNDRED’s comfort
crew and form part of Nordstan’s new Service Centre, which will open in the adjacent space
in early 2026. The restrooms are available during the shopping center opening hours.
Joost Reintjes, Ambassador of the Netherlands states:
“This opening highlights the strength of Dutch entrepreneurship and innovation. ONE
HUNDRED shows how thoughtful design and smart solutions can improve everyday
experiences in public spaces. It is encouraging to see this kind of innovation taking shape
here in Sweden.”
Helena Lindqvist, CEO of Nordstan, comments:
“Nordstan is a vibrant urban space and a natural meeting place in the heart of Gothenburg.
Through our partnership with ONE HUNDRED, we can offer our visitors a new level of service and comfort that truly supports everyday needs.”
Bram Gleichman, Co-founder and CCO from ONE HUNDRED adds:
“We are proud to open our first location in Gothenburg as part of our continued growth in
Sweden. Nordstan is a strong, high-traffic destination where accessibility, design, and visitor experience come together. This partnership supports our ambition to scale our well-being concept across Europe and deliver added value for both visitors and our partners.”
Technology and sustainability
ONE HUNDRED restrooms integrates smart technology and responsible practices across its
operations. Each facility is designed to support efficient water use, energy efficiency, and life time extension while digital tools enable continuous improvement in both service quality and daily operations.
