With the build up to Nike’s SS19 Teck Pack launch, NikeTown in London has unveiled an experiential membership space where the brand celebrates the design behind the design.

Members get early access to the product and exclusive services, allowing them to try on the product as well as the opportunity to get a personalised digital take-away.

Designed by Seen Displays, the space features dull polished steel scaffolding that frames clear acrylic and blue hued campaign shots throughout the space, creating a framework for the interactive hub and showcasing the collection, highlighting Run, Train and Live looks.