Sheep Inc Unveils FIBREGEN™ a revolutionary 100% regenerative material alongside a collection of FIBREGEN hoodies & sweatshirts developed over two years of R&D and extensive trials. This is the first product release since completing their series A investment last month.
Developed in collaboration with Inovafil in Portugal, FIBREGENTM was created over two years of meticulous development. It merges nature’s finest fibres with next-At the core of FIBREGEN is cotton sourced from Good Earth Cotton®, a pioneering regenerative farming initiative restoring soil health, enhancing biodiversity, and transforming cotton cultivation into a climate-positive force. Coupled with FibreTrace® technology, every thread of FIBREGENTM is fully traceable from farm to finish — ensuring unmatched transparency, provenance, and accountability.100% natural. Fully biodegradable. Carbon-negative by design. FIBREGENTM represents a new era in textile design — one that pairs radical comfort with regenerative impact. FIBREGEN debuts with a unisex range of Hoodies and Sweatshirts — everyday essentials redefined through regenerative design. Offered in five nature-inspired colourways: Cloud Ash (Ecru), Mineral Sea (Aqua), Storm Blue (Navy), Deep Earth (Dark Brown), Lavender Haze (Lilac). – which will launch alongside the material.
After two years of R&D and extensive trials, Sheep Inc. introduces FIBREGENTM: a revolutionary 100% regenerative material designed to redefine comfort and amplify impact. Engineered through precision innovation, this three-layer natural blend of regenerative cotton and superfine Merino wool delivers a sensory experience unlike any other — so light and soft, it feels like wearing air.
Comfort Perfected. Impact Multiplied.
Developed in collaboration with Inovafil in Portugal, FIBREGENTM was created over eighteen months of meticulous development. It merges nature’s finest fibres with next-generation textile engineering. Two outer layers of breathable regenerative cotton offer structure and softness. A non-dyed Merino wool core adapts to body temperature — regulating, balancing, and moving with you — for effortless comfort across every moment of the day.
Powered By GOOD EARTH COTTON®
At the core of FIBREGENTM is cotton sourced from Good Earth Cotton®, a pioneering regenerative farming initiative restoring soil health, enhancing biodiversity, and transforming cotton cultivation into a climate-positive force. Coupled with FibreTrace® technology, every thread of FIBREGENTM is fully traceable from farm to finish — ensuring unmatched transparency, provenance, and accountability.
Engineered For Today. Built For Tomorrow.
100% natural. Fully biodegradable. Carbon-negative by design. By sourcing ultrafine regenerative Merino from farms that actively enhance ecosystems, Sheep Inc. ensures every fibre in FIBREGENTM contributes to a healthier planet. It’s more than sustainable. It’s restorative.
A Revolution In Feel
FIBREGENTM represents a new era in textile design — one that pairs radical comfort with regenerative impact. Light, breathable, and impossibly soft, it redefines what it means to feel good in your clothes — and feel good about them too.
The Campaign: Redefining Performance
Performance has traditionally been about pushing harder. Going faster. Sweating more. FIBREGENTM shifts the narrative. This isn’t about high-adrenaline hustle. It’s about balance over burnout. Well-being over exhaustion. Designed for modern life, FIBREGENTM invites you to move with purpose — not pressure.It’s performance redefined. Not by speed. By presence.
About Sheep Inc.
Sheep Inc. is a regenerative fashion brand redefining how clothing is made — designing products that are carbon-negative by nature. Through a blend of innovation, traceability, and craft, Sheep Inc. creates garments that don’t just reduce impact — they restore. A new standard for the fashion industry. One fibre at a time.
The Collection – Hoodies £180.00 / Sweatshirts £150.00
FIBREGENTM debuts with a unisex range of Hoodies and Sweatshirts — everyday essentials redefined through regenerative design.Offered in five nature-inspired colourways: Cloud Ash (Ecru), Mineral Sea (Aqua), Storm Blue (Navy), Deep Earth (Dark Brown), Lavender Haze (Lilac).
