One of the world’s leading creators of points experiences, Loylogic, has come up with yet another innovation in the loyalty programme space named Dezerved.

Dezerved is a brand new online marketplace launched by Loylogic to connect loyalty programmes and previously closed-off communities of high-earning individuals with exclusive offers from some of the most luxurious brands in the world.


With more people spending more and more time at home and even working from home, the number of digital shopping options available to consumers has shot through the roof. It has made it incredibly difficult for retailers to stand out from the crowd and made incentives like loyalty programmes all the more important for retailers to get ahead.

No move underlines this point better than the launch of Walmart+ by America’s largest retailer, Walmart. The programme offers free shipping on orders and groceries, discounts on fuel, as well as innovative mobile scan-and-go checkout functionality that can be used at physical stores.

Loyalty programmes in the United Kingdom are also becoming increasingly popular, with major retailer Sainbury’s offering the Nectar card that awards points to the customer every time a purchase is made in-store. The customer can then exchange these Nectar points for discounts or spend them like real money in Sainsbury’s.

Fast-food chain Nando’s loyalty programme works a bit differently. Every time a customer spends £7 or more, they are awarded a “chilli”. Once a certain amount of chillies have been earned, the customer can claim free food, and the best part of the deal is that the chillies aren’t used up when exchanged and keeping building towards the maximum reward.

Loyalty programmes are also a big part of the iGaming industry, and many of its biggest casinos offer a variety of different promotions and offers as part of their loyalty programmes, as can be seen on this 888 casino review.

Dezerved was created by Loylogic to effectively create an affiliate programme for these loyalty programmes that will allow them to connect with other closed communities and exclusive offers from the world’s top luxury brands that they may not necessarily have had access to before.

Loyalty programmes that sign up to join Dezerved will be given access to use their points to make pick up exclusive offers from brands like Sony, Fitbit, and Farfetch, as well as luxury hotels. It is attractive for brands because it will give them access to a wide range of affluent potential new customers and equally appealing for the customers. After all, they get hold of their favourite brands for cheaper.

“We have created an innovative solution that helps brands meet short term sales goals and grow customer value by connecting them with affluent consumers who can enjoy exclusive access to offers due to their loyalty program membership,” explained Dominic Hofer, CEO of Dezerved and Loylogic.

“Our ambition is for Dezerved to become the world’s go-to destination for members of any loyalty program to find the best value offers – and, in turn, for brands to connect with affluent communities in a closed community environment.”

To further extend its value proposition, Dezerved has also partnered with Miles & More, Europe’s leading frequent flyer miles programmes and a subsidiary of Deutsche Lufthansa, which will no doubt excite the frequent and elite travellers of the world.

“We are delighted to be able to give our members direct access to exclusive brands and highly attractive offers through our new partnership with Dezerved. And all this for a comparably low investment starting from just 20 award miles,” said Johann-Philipp Bruns, head of sales and retail at Miles & More.

The online market place will provide brands plenty of flexibility when they are tailoring their deals, allowing them to offer anything from discounts, coupons, vouchers, prizes, or even make cash-plus-points offers for certain goods.