Louis Vuitton has unveiled the Twist Cube, a temporary installation at Aventura Mall. Open through February 28th, the Twist Cube features the House’s sophisticated and chic Twist bag reimagined in new colours, styles and exotic leathers for the season.

The pop-up installation serves as a piece of art, attracting visitors to come and photograph the vibrant Louis Vuitton-branded cube while allowing them to shop and experience the Twist bag in an enticing and engaging way.

Louis Vuitton | Brad Dickson

Born on the catwalk of the 2015 Cruise show, the Twist blends Epi leather’s powerful heritage with the modernity of a graphic, pivoting clasp wherein the “L” ingeniously transforms into a “V,” via a twisting mechanism to which the bag owes its name. Since its debut, the Twist has become a consummate classic, taking its place amongst the House’s iconic bags.

Image: Louis Vuitton | Brad Dickson