Liberty has announced the launch of ‘Ask a Liberty Expert’, a function designed to connect a team of Liberty specialists with customers, wherever they are. Given the changing nature of the retail landscape, Liberty wanted to make it as easy as possible for customers to continue to discover their offer, and also get advice from the Liberty retail team even when they can’t make it to store.
Customers will be able to book in-store and virtual styling appointments on LibertyLondon.com at a time and date of their choice. Whether they choose to experience this service in-store or virtually online, customers will be given the opportunity to have one-to-one consultations with a knowledgeable member of Liberty’s retail team. Consultations will be available for interiors and womenswear stylings alongside conversations about beauty and skincare, with plans to include additional departments in the future.
Following the launch of their new website in June, Liberty added a new online chat function, to make the online journey even more streamlined and personal. Via this online chat, customers will be able to speak to Liberty experts at the touch of a button- whether it be a question about the fit of a garment, or a personal skincare query.
Charlotte Meers, Director of Customer Insights says: “At Liberty, we recognise that we are all facing changes in the way we go about our daily lives. We want to continue to offer our customers the inspiration and discovery that is expected of us but in a new way. We are really excited to be launching a service that allows our customers to connect with our Liberty experts at a time and place that suits them; giving them inspiration with greater flexibility and security.”
Liberty is using a variety of methods to explore how they can use digital platforms to communicate with customers, with plans to launch a Digital Events series later this year. As a brand that prides itself on its customer service, the aim is to bridge the gap between the physical store and online presence.