Accenture has helped JPMorgan Chase & Co. design its new flagship retail store within its global headquarter campus in New York City.


The new location at 390 Madison Avenue provides an integrated experience that combines digital concepts and technologies. The new physical location has open lounges, private offices and flexible spaces that can accommodate a variety of community events for different audiences.

 “Our flagship branches are meant to be experiential locations where the brand truly comes to life for our customers,” said John McGinley, Head of Real Estate, Chase Consumer Banking. “That can be through community events and conversations on financial health, or a place where we’ll show the latest technology, innovation and experiences before they’re introduced to the market.”

Working alongside the JPMorgan Chase team and New York-based architect firm the Spector Group, Allen International, Accenture’s retail design and customer experience agency, helped create a differentiated design that delivers a unique experience and environment that is digital at its core. This enables customers to interact seamlessly with the bank through a combination of digital and physical channels, according to their preference. 

 Paula O’Reilly, a managing director in Accenture’s Banking practice, said, “Consumers want financial services institutions to provide a high-touch, human experiences coupled with the latest digital tools. JPMorgan Chase’s new branch is a leading industry example of a next-generation experience that empowers front-line colleagues with technologies that enable a differentiated retail experience.”