StudioXAG has produced a geometric display for luxury fashion brand Joseph. The scheme plays with darkness, light and reflection in the brands’ Fulham Road windows.

A series of sandblasted timber structures mirror the floor of the space. The edge of each sphere is finished in chrome to add light and intrigue. A cross-section of the installation has been soaked in a deep black, echoing the monochromatic heritage of the Joseph brand.



Joseph Fulham Road
Image: Melvyn Vincent