French fashion and lifestyle brand IKKS Paris has opened a new flagship store in iconic London shopping destination Carnaby Street, marking the brand’s entry into the UK.

Bringing Parisian attitude and a sense of free spirit to London, the first shop is located at 3 Carnaby Street. The 2,610 sq ft store spans two floors with a full collection of womenswear, menswear, and kidswear. This is the first permanent UK flagship for the brand. A second 1,300 sq ft store will open at 109 Kings Road in June which will carry the womenswear and junior lines.

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IKKS Paris Store – Credit James Mason

IKKS Paris, was founded in 1987 by Gérard Le Goff and offers a full collection of womenswear, menswear, kidswear and accessories. IKKS Paris aims to embolden urban free spirits around the world to rock their lives through creative, responsible, 365-day Parisian easy chic fashion. The collection includes four stylistic pillars, Urban Rock, Urban Cargo, Urban Military and Urban Mobility.

The new stores have been designed to ensure customers have a premium experience, including a lounge area and complimentary coffee for customers as well as regular in-store brand activations including style sessions, talks and personalisation. Natural materials are used throughout the stores.

Thursday 9th June saw the launch of the UK flagship store on London’s Carnaby Street, with DJ sets from Laura Whitmore & Charlotte De Carle and lots of special guests in attendance. CEO of IKKS Paris Ludovic Manzon attended the launch party along with guests such as Laura Pradelska, Lottie Archer, Nathan Soan, Lara Fraser, Pips Taylor, Lexi Fargo and more.

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Credit: Tim Griffiths
Ludovic Manzon and Laura Whitmore. Credit Tim Griffiths.

Ludovic Manzon, IKKS Paris CEO commented: “Carnaby Street is a perfect location to launch our first standalone store in London, as it’s not only an iconic shopping destination, it’s also where we know our target customers are shopping. This will allow us to showcase our full brand collections and to create an exciting space for our customers to immerse themselves into IKKS Paris. We are pleased with the response to our recent new standalone store openings in China and Madrid. This gave us the confidence to expand to additional markets in which we were seeing existing demand for IKKS Paris. We will follow the Carnaby opening with a second site in the iconic Kings Road and are excited about the next chapter in the brand’s growth strategy”.

The store openings are set against a backdrop of strong growth over the past 35 years and continued Global reach through the brands online store and the recent inclusion in the first metaverse fashion week where IKKS opened a virtual flagship.

IKKS Carnaby – Credit James Mason

Samantha Bain-Mollison, Retail Director at Shaftesbury says: “We are delighted that IKKS Paris have opened their flagship store in Carnaby. The brand sits perfectly within the existing retail portfolio of exciting fashion concepts on Carnaby Street that offer customers a point of difference and a premium shopping experience. IKKS Paris has unveiled the full general store concept for the first time in this permanent flagship location”.

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