HUSQVARNA unveils its updated global store design concept, to reflect the brand’s Nordic heritage. With flexibility and modularity as the guiding principles, Husqvarna has created a concept that caters to the needs and store space of each dealer, whilst enhancing the end-customer experience. The new store concept is available to dealers this season.

The new store environment is designed to accommodate everything from product display and servicing of machines, to consultation areas for visitors. The design concept is based on a grid system of square building blocks inspired by the Husqvarna brand identity. The grid system allows for an infinite number of combinations, to fully suit the conditions of each store.


The design is characterised by Husqvarna’s blue brand colour and light wood details that are reminiscent of Nordic design, which contributes to creating a warmer and softer look. Lighting designed to project nature motifs on the ceiling, as well as greenery and nature sounds, connect with Husqvarna’s natural environments. Visitors can have peaceful talks thanks to sound-absorbing ceiling elements into the lounge areas and by the welcome desk.

“Our new design concept offers an upgraded shopping experience in line with our premium brand positioning. We can now offer our dealers a modular system to present our products in the most attractive way possible, no matter if you have space that’s one square meter or 500 square meters”, says Börje Nilsson, Global Shop Profile Manager at Husqvarna.

To further improve the customer experience and provide fast service, digital and interactive displays are core features of the new design. The concept offers a welcoming screen for digital marketing, interactive touch screens, and handheld tablets at the welcoming desk and lounge areas. Dealers are also able to add large modular screens for inspiration and brand impact.

The new store concept is available to dealers and is already in place in 8 stores in total, in markets such as the Netherlands, Belgium, and Sweden.