Harvey Nichols has today unveiled the most anticipated window scheme of the year – Christmas.
After declaring a collective ‘bah, humbug’ to Christmas last year, the 2021 campaign offers a different sentiment that’s designed to spread joy and happiness with bright colours and beaming lights.
Transforming the facade for the festive season, this year the iconic Harvey Nichols windows feature modern stained glass panels, flooded with light to reflect a glorious pattern of Christmas-coloured hues inside and outside the windows.
Bringing a dose of joy to the streets of Knightsbridge, the festively vibrant window displays are adorned with glistening lights and hand painted baubles that wrap around the flagship store. Each window features different colours to evoke emotion; yellow creates a sense of energy and excitement, orange grabs attention with a happy and uplifting effect, and blue projects feelings of calmness and tranquillity.
A desirable edit of luxury giftable items are showcased in the windows, from stocking fillers to iconic Harvey Nichols hampers.
Janet Wardley, Head of Visual Display at Harvey Nichols commented, “In true festive style, our 2021 Christmas window scheme was designed to help spread holiday cheer by using uplifting colours to evoke emotion, joy and happiness. We wanted to create something that would bring a smile to customers faces, and what better way to do that than with bright mood enhancing coloured patterns that appear both inside and outside our stores.”