Luxury retailer, Harvey Nichols, unveiled their most anticipated window scheme of the year – Christmas.

2020 may have us sighing a collective ‘bah, humbug’ not everything is Scrooged, including the new Harvey Nichols window display. Designed to spread some much-needed cheer during this festive period, the iconic Knightsbridge windows feature a pared-back colour scheme in shimmering mirror and silver, highlighting uplifting messages written in beaming bright lights.


“2020 has been a year unlike any other.  We’ve come up with a concept that looks forward to the New Year, whilst also reflecting the sentiment that many of us are feeling at present.  All done with Harvey Nichols’ sense of humour that we hope will raise a smile in passers-by.” Janet Wardley, Head of Visual Display at Harvey Nichols

Focused on a neon ‘BAH HUMBUG’ filling the windows along the Knightsbridge and Sloane Street facades, the simple message is adorned with star motifs, twinkling mirror balls and blinking lights.

Printing and design company Graphica Display installed various kinds of cut window vinyl for the Harvey Nichols Christmas scheme which was rolled out to all stores throughout the UK and Ireland.

Image: Graphica Display

Radiating bars of silver and platinum, combined with warm white lights, burst from either side of the tongue-in-cheek expression, whilst a further message looks positively to the future, simply stating ‘BRING ON 2021’.

Image: Graphica Display