The Armani Group has announced the reopening, after a complete restyling, of the Giorgio Armani boutique in Piazza San Carlo, 145 in Turin.

Located in a building overlooking one of the main squares of the historic city centre, it has a facade with arcades. The two large windows and the central entrance offer a view of the interior of the store, with the video wall and, on the right, the exposed staircase that connects the various floors.


The concept, personally studied by Mr Armani in collaboration with his team of architects, offers a wide-ranging environment in which the essential and sophisticated elements of Armani aesthetics stand out, reworked in a contemporary key. Overall, the space is refined and fluid with a welcoming and elegant atmosphere.