Gentle Monster has announced the opening of the brand’s second flagship store in the Middle East in Dubai’s Mall of the Emirates.

The store features rotating kinetic installations, video artwork, and objects depicting mechanisms of evolution, allowing visitors to experience the intersection of two conflicting emotions: tension and beauty.


The store will be home to many international eyewear brands as well as core collections from sunglasses and optical glasses for women, men and children.

The entire store spans over 3,163 square feet and will allow the designer brand to connect with further consumers offering guests a distinctive experience.