Gant is excited to introduce its collection to Selfridges Trafford in Manchester and to celebrate the occasion, unveiled a new pop-up destination inviting customers to step into an immersive expression of the brand’s American East Coast heritage.
Launching on March 2nd, the pop-up offers a curated edit of Gant’s Spring/Summer 2026 menswear collection, featuring the brand’s iconic preppy styles. From striped rugby shirts and chinos to Harrington jackets and elevated everyday essentials, the selection reflects Gant’s signature blend of classic American sportswear and modern sophistication.
The space celebrates heritage, craftmanship and contemporary collegiate style, with signature green tones and natural materials defining a space that feels both authentic and modern. Standing as a key feature is the central kiosk inspired by a classic New York City newsstand, a nod to Gant’s American roots and its long-standing connection to East Coast urban life.
To mark the launch, Gant will also introduce for a limited time: Gant at Selfridges, a hospitality extension to the pop-up inspired by classic New York brasseries, located in the San Carlo Champagne bar. Customers are invited to enjoy signatures cocktails with a twist such as the Manhattan Amaro, the Vesper Martini, and The Cosmopolitan, served in a setting that reflects the brand’s understated East Coast elegance.
Gant Pop-up: Open at Selfridges Trafford Manchester from March 2nd, until May, 24th, 2026.
Gant at Selfridges (San Carlo Champagne Bar): Open from March 9th until April 5th , 2026.
