Fila launched an exclusive range in Selfridges creating a shoppable pop-up area in the retailer’s Manchester Exchange Square and Birmingham Bullring stores. The space, designed and created by IPOS, took inspiration from the range’s fashion-focused take on mountaineering gear. Fila’s playful personality reflected through the display using a psychedelic colour palette to attract customers to the exclusive range.
Delving into the exploration theme, the execution wove into organic contours to reflect topographic lines present on hiking maps. The gloss white material gave a sleek, futuristic backdrop to the collection ensuring the product remained the focus of the display.
Advertisement
